Senior Associate, Growth Marketing

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech

Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.

Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,  you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

About the Role:

We are hiring a CRM Specialist to own end-to-end lifecycle communication for SME & Established Business merchants. The role focuses on CRM strategy, MoEngage journey building, customer lifecycle optimization, and AI-led automation to improve activation, retention, and engagement

If you have built complex MoEngage flows, obsess over cohort-level conversion data, and have shipped at least one AI agent or LLM-backed workflow, this role will feel like it was written for you.

Key Responsibilities

• Own end-to-end CRM lifecycle journeys across Email, SMS, WhatsApp, and Push notifications
• Build and optimize behavior-based, event-triggered journeys on MoEngage
• Manage merchant lifecycle stages: onboarding, activation, dormant, churn, revival, and cross-sell
• Design trigger-based communication journeys based on user actions and engagement signals
• Improve key metrics such as Activation Rate, MTU Conversion, Retention, Revival Rate, and GMV Churn
• Conduct A/B testing, holdout analysis, and campaign performance measurement
• Analyze customer behavior, cohort drop-offs, and funnel leakages to identify CRM opportunities
• Work with Product, Analytics, Brand, and Growth teams to improve customer lifecycle outcomes
• Translate customer insights, churn feedback, and support trends into CRM interventions
• Leverage AI/LLM tools for personalization, automation, churn prediction, and journey optimization

Required Qualifications

• 3–6 years of experience in CRM, Lifecycle Marketing, Growth Marketing, or Retention Marketing
• Minimum 2+ years of hands-on experience owning CRM journeys end-to-end
• Strong expertise in MoEngage (Mandatory)
• Experience building multi-step, event-triggered CRM journeys
• Strong understanding of customer segmentation, cohort analysis, A/B testing, and funnel analysis
• Hands-on exposure to AI/LLM tools or AI-powered workflows in production
• Strong analytical and problem-solving skills

Preferred Qualifications

• Experience in Fintech / Payments / SaaS / PLG businesses
• Familiarity with SQL or BI tools (Metabase, Looker, Superset)
• Experience with API/webhook-triggered campaigns
• Prior experience in a fast-paced startup environment