Sr. Lifecycle Marketing Manager (CRM)

Austin, Texas, United States

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Realtor.com® is seeking a Lifecycle Marketing Manager, CRM to own the end-to-end messaging strategy that turns Realtor.com®+™ users into deeply engaged, long-term customers. This is a hands-on, strategic role at the intersection of product and marketing. You will architect and optimize the communication layer of our product, ensuring every user is guided toward the high-value actions that define a successful Realtor.com+ experience.

You will partner with cross-functional stakeholders–Product, Engineering Brand/Creative, Analytics, CRM, and Program Implementation–to build automated lifecycle programs that move users from sign-up to deep adoption, driving engagement and long-term platform stickiness.

What You'll Do:

  • Own the lifecycle messaging strategy for Realtor.com+, designing and building automated "always-on" email and in-app message series triggered by user behavior to drive activation and ongoing engagement.
  • Manage and optimize the activation funnel, creating and iterating on engagement series that move users from sign-up to power-user across the core product actions.
  • Drive cross-functional integration by partnering directly with Product and Engineering to align lifecycle messages with automated system alerts, ensuring a single, cohesive brand voice. Collaborate with product teams during pre-launch phases to architect user communication strategies for new features and enhancements.
  • Partner with the Realtor.com consumer CRM team to ensure communications to consumers within the Realtor.com+ environment are treated distinctly from other consumer categories, delivering a tailored and coherent user experience.
  • Develop a deep understanding of the user data that powers Realtor.com+ journeys.
  • Execute with agility, rapidly deploying one-off communications for product feature releases, bug fixes, and time-sensitive business milestones.
  • Run continuous A/B tests on copy, timing, and channel to constantly improve conversion rates and move users toward deeper product adoption.
  • Establish and track key lifecycle KPIs, including activation rates, engagement depth, retention metrics, and user lifetime value, reporting results and insights to marketing leadership and cross-functional partners.
  • Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates. Create presentation decks that document and summarize key test results.

How We Work: 

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You'll Bring:

  • 8+ years of relevant experience in CRM or lifecycle marketing, with a track record of owning end-to-end campaign programs.
  • Hands-on experience in CRM or lifecycle marketing within a SaaS product environment, with a strong understanding of how to drive user activation, feature adoption, and retention.
  • Experience with email and in-app messaging channels, including behavioral triggers, segmentation, and personalization strategies — familiarity with tools like Intercom, Braze, or Cordial is a plus.
  • Strong analytical skills — able to interpret engagement data, form hypotheses, run structured tests, and turn results into actionable improvements.
  • Proven ability to work cross-functionally with Product, Engineering, and Brand teams, translating product strategy into user communication plans and managing competing priorities effectively.
  • Excellent written communication skills, with a sharp eye for crafting messaging that is clear, on-brand, and compelling across email and in-product surfaces.
  • Comfortable operating in a fast-paced, dynamic environment with a bias toward action and iterative improvement.
  • Bachelor's degree (or equivalent experience) in Marketing, Communications, Business, or a related field.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

  • Inclusive and Competitive medical, Rx, dental, and vision coverage
  • Family forming benefits
  • 13 Paid Holidays
  • Flexible Time Off
  • 8 hours of paid Volunteer Time off
  • Immediate eligibility into Company 401(k) plan with 3.5% company match
  • Tuition Reimbursement program for degreed and non-degreed programs
  • 1:1 personalized Financial Planning Sessions
  • Student Debt Retirement Savings Match program
  • Free snacks and refreshments in each office location

 

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

Create a Job Alert

Interested in building your career at Realtor.com Careers? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...
Select...
Select...
Select...

News Corp Businesses (https://newscorp.com/news-corp-businesses-and-brands/)

(Note: Information provided will be used by Human Resources to ensure compliance to policies pertaining to relationships in the workplace.) 

Select...
Select...

(PLEASE NOTE: Individuals currently working under an F-1 visa with Curricular Practical Training (CPT), Optional Practical Training (OPT), or Science, Technology, Engineering, and Mathematics (STEM) OPT Extension will likely require future employer-based sponsorship to maintain work authorization.)

Select...
Select...
Select...

Realtor.com Privacy Notice (http://www.realtor.com/privacy-policy/)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Realtor.com Careers’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.