Senior Product Manager, Owner & Seller CRM

Austin, Texas, United States

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Realtor.com is seeking a Senior Product Manager, Owner & Seller CRM  to lead the strategy, roadmap, and execution for a key moment in the consumer journey, Selling, and a major life stage, Owning a home. This role will own the end-to-end product vision while also driving revenue growth, business impact, within a  high-performance team culture across the Owner & Seller experiences.

You will partner with cross-functional stakeholders — CRM Solutions Architects, Marketing Dev Operations, Martech Engineering, Data Science & Analytics, Machine Learning, Brand Bureau, and Front-End Engineers — to deliver best-in-class solutions that help consumers while achieving measurable gains in engagement, retention, and monetization. This is an ideal role for a strategic and commercially-minded product leader who can balance bold innovation with disciplined, data-driven execution, inspiring teams to perform at their best.

What you'll do:

  • Own the CRM product strategy and roadmap for Owners and Sellers, aligning user experience innovation with business priorities and market opportunities. Own 30+ ongoing campaigns across email, push notifications, and in-product marketing messages, constantly strategizing optimizations and net new experiments to test to drive for-sale leads.
  • Define and execute a growth-focused roadmap aimed at driving user engagement, retention, and incremental revenue.
  • Develop a deep understanding of the consumer data that powers the owner & seller journeys. Partner with Data Science & Analytics, Solutions Architects, Marketing Dev Ops, Personalization Engineering Squad, and Martech to understand the current data architecture, available fields and APIs, and what we’re capable of today, and recommend improvements and optimizations.
  • Collaborate closely with cross-functional teams (including Product, Engineering, Design, Marketing, Media, Data Science & Analytics, Machine Learning, Research, Brand Bureau, Dev Ops, Solutions Architects, and MarTech Engineering) to deliver solutions, build and launch high-impact campaigns/features, and report on campaigns.
  • Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources.
  • Establish and track key business and product KPIs, including revenue, conversions, lifetime value, and engagement.
  • Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth.
  • Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement.
  • Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates.
  • Be the CEO of your line of business — manage day-to-day product performance, health and plan the execution of new campaigns/products
  • Manage marketing dev ops engineer capacity planning and MarTech data pipeline requests.
  • Create and share product requirement documents and briefs with cross-functional groups, get buy-in to move forward with your initiatives
  • Partner with Engineering, Product, Dev Ops, and Solutions Architects to troubleshoot and QA technical bugs across the site, app, and communications as relevant to your OKRs.
  • Engage with Analytics and Consumer Research teams to derive further insights for continued innovation and experimentation.
  • Create presentation decks that document and summarize key test results.
  • Own the product request pipeline for CRM initiatives including campaign development, team coordination, and iterative testing.
  • Act as the product lead for cross-functional CRM squads, managing day-to-day execution while balancing long-term roadmap strategy.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You'll Bring:

  • 5+ years of relevant marketing experience and product management experience.
  • Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
  • Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels—email, web, and app preferred). Experience leveraging consumer segmentation to drive business outcomes.
  • Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value.
  • Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
  • Strong analytical skills: able to interpret data, form insights, make evidence-based decisions, and track results.
    • Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights.
  • Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
  • Exceptional communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization.
    • Able to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.
  • Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
  • Technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them.
    • Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus!), personalization stacks, and database management approaches.
    • Expert knowledge of technical principles, concepts, and CRM channels.
  • Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way
  • Bachelor’s degree (or equivalent experience); advanced degree a plus.
    • Technical degree, or Bachelor's in marketing/business administration or analytics is a plus.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

  • Inclusive and Competitive medical, Rx, dental, and vision coverage
  • Family forming benefits
  • 13 Paid Holidays
  • Flexible Time Off
  • 8 hours of paid Volunteer Time off
  • Immediate eligibility into Company 401(k) plan with 3.5% company match
  • Tuition Reimbursement program for degreed and non-degreed programs
  • 1:1 personalized Financial Planning Sessions
  • Student Debt Retirement Savings Match program
  • Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...
Select...
Select...

News Corp Businesses (https://newscorp.com/news-corp-businesses-and-brands/)

(Note: Information provided will be used by Human Resources to ensure compliance to policies pertaining to relationships in the workplace.) 

Select...
Select...

(PLEASE NOTE: Individuals currently working under an F-1 visa with Curricular Practical Training (CPT), Optional Practical Training (OPT), or Science, Technology, Engineering, and Mathematics (STEM) OPT Extension will likely require future employer-based sponsorship to maintain work authorization.)

Select...
Select...
Select...
Select...

Realtor.com Privacy Notice (http://www.realtor.com/privacy-policy/)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Realtor.com Careers’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.