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Group Director, Integrated Media Planning

Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

 

We’re hiring a Group Director, Integrated Media Planning to join our growing team. 

 

This role calls for an experienced media leader with a deep background in strategic planning. You’ll lead integrated media efforts across multiple clients, guiding teams, balancing priorities, and identifying opportunities for growth and innovation. As the paid media lead, you’ll ensure our digital strategies align seamlessly with broader brand goals—driving impact for both clients and internal partners. 

 

You’ll oversee teams to deliver audience-first, cross-channel media plans in partnership with Media Activation, Analytics, Creative, and Account teams—clearly demonstrating the impact of paid media. The ideal candidate is data-driven, analytical, and confident translating insights into actionable strategies across healthcare brands. 

 

This person should lead by example, bring fresh thinking, and foster a positive, entrepreneurial team culture. You’ll be expected to stay on the pulse of emerging technologies and trends to guide clients forward. 

 

We’re open to hiring at either the Senior Director or Group Director level; final level and compensation will be based on the candidate’s background and experience.

 

This is a hybrid role based in one of our US offices—New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. 

 

What You’ll Do 

  • Develop client relationships and consult with other business units on our media offering, partnering to present holistic paid strategies and plans that support business development and growth 

  • Lead client and business management for key media clients, converting opportunities into ongoing relationships. Provide direction and oversight to junior planners, setting clear strategic direction and overseeing the delivery of industry-leading and innovative plans 

  • Maintain direct client contact where appropriate and collaborate with internal and external partners to ensure day-to-day account activity is executed effectively and efficiently 

  • Balance the role of strategic media planner and team lead across HCP and DTC AOR engagements, influencer programs, and corporate media clients 

  • Partner with the broader Media Activation team to establish standard practices and drive innovation across biddable media, evolving ad tech, partner strategies, and the media landscape overall 

  • Oversee workstreams and troubleshoot escalated concerns with clients, suppliers, and partners beyond the scope of day-to-day teams 

  • Step in to assist Directors, Associate Directors, or Managers during peak busy times, maintaining leadership on large projects and providing guidance, input, and delegation as needed 

  • Ensure the Media Team is operating as a fully integrated capability within Real Chemistry, partnering closely with Account and Strategy leads to be seen as a valuable strategic partner 

  • Coach direct reports and foster their growth as media planning professionals. Instill an innovative planning mindset and elevate the team’s media expertise by consistently introducing new ideas and partner solutions 

 

 

This Position is a Perfect Fit for You If: 

  • Our company values—Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I”—resonate with you 

  • You’re adaptable, resilient, and comfortable adjusting your scope, responsibilities, and focus as we evolve 

  • You’re proactive, driven, and resourceful, with strong prioritization skills and a curiosity for diving into data 

  • You’re a highly organized self-starter, capable of working independently and under tight deadlines 

 

 

What You Have: 

  • 10-13+ years of experience in digital media strategy and planning, with at least 5+ years in client leadership and team management roles

  • Strong experience in 360-media planning. Expertise in omni-digital channels (programmatic, paid social, direct buys, SEM/SEO) is required; experience with traditional media (print, OOH, linear video, radio) is a plus 

  • Experience with both Consumer and HCP media, as well as retail and/or e-commerce planning and activation 

  • Background in team-building or experience in entrepreneurial environments is a plus 

  • Proven success developing and rolling out organizational processes 

  • Excellent written and verbal communication skills, including client presentations and collaboration with senior stakeholders 

  • Ability to thrive in fast-paced environments, manage multiple projects, and meet tight deadlines 

  • Strong critical thinking and problem-solving skills, with the ability to prioritize effectively 

  • Proficiency in leveraging media research and reporting tools 

  • A “test-and-learn” mindset and experience driving growth through performance media 

  • Familiarity with site-level analytics and research is a bonus 

 

Pay Range: $190,000-210,000 USD 

 

We’re open to hiring at either the Senior Director or Group Director level; final level and compensation will be based on the candidate’s background and experience.

 

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.

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