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Director, Media Activation

Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

The Director, (Digital) Media Activation focused on media buying and managing platforms and partnerships in digital media across multiple media channels/tactics. This role manages a team responsible for implementation.

 

You’ll be the day-to-day partner to clients, planning & account teams, guiding and consulting the client on digital media best practices and innovative opportunities. 

 

You will activate omni-channel, digital first marketing and advertising campaigns, leveraging your experience across programmatic, social, search and other media tactics. Experience in audience strategy and methods of utilizing data effectively to reach the right targets and measure impact is critical. 

 

 

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

 

What you'll do:

 

Client Relationship 

  • You’ll be a primary point of contact with the client and internal teams when it comes to media activation, developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations, deliverables and execution of paid media surpass client expectations 

  • Partner with internal media planners, analysts and account leads in consulting clients 

  • Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of programmatic media 

  • Manage multiple client engagements of varying sizes in a fast-paced environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation 

 

Strategy 

  • Support the creation of thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals 

  • In partnership with the integrated media planning team, provide counsel and guidance to internal teams and with clients to advance their businesses and digital savviness 

  • Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business 

  • Help grow accounts by delivering exceptional results, supporting growth objectives of clients, and consulting on new digital opportunities 

 

Operations 

  • Oversee teams to ensure smooth orchestration of activities across multiple clients and ability to set-up, implement and activate media in partnership with media ops and planning teams 

  • Support teams in resolving and troubleshooting day-today campaign and activation challenges 

  • Oversee team campaign management across various platforms and show eagerness to learn new platforms (IE: The Trade Desk, Deep Intent, PulsePoint, Facebook, etc.) 

  • Ability to translate data into business insights 

  • Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc. to continually educate clients and internal teams and stay ahead of industry changes 

 

 

Who You Are:  

  • A leader – the knowledge, skills, and demeanor to guide, mentor and lead teams and assure that teams are delivering exceptional work for our clients 

  • An omnichannel guru – who has formed a good understanding of performance marketing across all media practices (paid search, OLV/CTV, display, social, audio) and who understands personalization. An individual who is constantly curious and stays ahead of trends and tech within the digital industry 

  • A cool cucumber – who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and someone who guides their team through challenges to resolution 

  • A strategic thinker yet also a DOER - You think strategically about problems and offer recommendations to relevant parties as to how best to avoid setbacks and snags, always focusing on the solution 

  • Extensive attention to client service and account management in collaboration with internal teams 

  • An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise 

 

What you should have:

  • 7+ years of experience managing media with hands on experience buying on platform, implementing, trafficking and optimizing media buys in multiple disciplines 

  • Some experience in pharma/healthcare industry strongly preferred 

  • Knowledge and some experience in planning or buying of social, search, display, OLV/CTV, audio, mobile and knowledge of some programmatic platforms 

  • Experience with utilizing advanced data strategies to activate targeted media 

  • Understanding of end to end media strategy, execution and analysis 

  • Experience preferred with Martech platforms such (IE: Veeva, Salesforce, and/or Adobe/Marketo and measurement tools) 

  • Great depth of knowledge on the full media ecosystem and key players (DSP, SSP, DMP, CDP, Analytics, Marketing Clouds, etc.) 

  • Ability to build relationships with internal teams, external media and tech vendors and to strengthen client relationships in delivering and building trust 

  • Experience identifying organic new business; some exposure to new business pitch work preferred. 

 

Pay Range: $125,000.00-$135,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.

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