
Practice Leader, Primary Market Research
At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
Company Overview: Real Chemistry’s Analytics and Insights group is an industry leading analytics practice focused on delivering high-impact solutions for pharmaceutical and life sciences clients. We operate across four key disciplines: Primary Market Research (PMR), Social and Digital Analytics, Omnichannel Measurement, and Real-World Data Analytics. Our team is deeply committed to supporting the success of our clients through innovative, data-driven insights that empower strategic decision-making.
As part of our growth strategy, we are investing in expanding our Primary Market Research (PMR) capabilities and are seeking a dynamic and experienced Managing Director/Practice Leader to help us unlock new business opportunities and drive the success of this practice which currently drives 2.2M in revenue.
Position Overview
The Practice Leader, Primary Market Research (PMR) will be a senior leader responsible for driving business growth, cultivating strong client relationships, and leading a dedicated team of PMR professionals. This individual will play a critical role in positioning our company as a preferred supplier of PMR services to pharmaceutical and life sciences companies. The ideal candidate will have a proven track record of securing preferred supplier statuses and contracts, building and nurturing client relationships, and leading the development of winning PMR proposals.
In this role, you will be responsible for overseeing all aspects of the PMR practice, including business development, strategic planning, client engagement, team leadership, and ensuring the delivery of high-quality insights to our clients. You will work closely with internal stakeholders across other disciplines to drive the firm’s overall growth strategy while fostering an environment of collaboration, innovation, and excellence.
What you'll do:
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Refresh and modernize the PMR business for speed and efficiency through AI-driven solutions. This includes leveraging advanced technologies to streamline research workflows, accelerate time-to-insight, and enhance the quality and scalability of deliverables.
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Drive innovation in methodologies and tools to ensure our PMR offerings remain competitive and differentiated in the marketplace.
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Lead the team in adopting AI-enabled approaches that improve operational efficiency and client value.
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Deliver against aggressive growth targets, including achieving $2.6M in revenue next year, while maintaining strong margins and client satisfaction.
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Oversee business development, strategic planning, and client engagement to secure preferred supplier status and recurring revenue streams.
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Foster a culture of collaboration, continuous improvement, and excellence across the PMR practice.
Success Metrics:
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Revenue growth (including meeting the $2.6M target for next year)
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Margin and operational efficiency improvements
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Client retention and recurring revenue
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Increase in preferred supplier status and opportunities
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Adoption and impact of AI-driven enhancements in PMR delivery
This position is a perfect fit for you if:
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You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
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You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
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You are highly organized self-starter, able to work independently and under tight deadlines.
What you should have:
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Minimum of 15 years of experience in primary market research within the pharmaceutical, life sciences, or healthcare sectors, with a proven track record of securing preferred supplier statuses and long-term contracts with large and mid-sized pharmaceutical companies.
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Strong network of industry contacts, with the ability to leverage relationships to open doors for business development and drive growth.
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In-depth knowledge of PMR methodologies, including qualitative and quantitative research, market segmentation, product development, customer insights, and competitive intelligence.
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Exceptional business acumen, with a demonstrated ability to translate client needs into actionable research solutions and drive revenue growth.
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Excellent communication and presentation skills, with the ability to engage C-suite executives and senior leaders in the pharmaceutical industry.
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Experience in managing cross-functional teams and collaborating with other analytics disciplines (social, digital, omnichannel, real-world data).
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Ability to navigate complex client organizations and multi-stakeholder environments.
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A strategic thinker with the ability to anticipate market trends and position the company for future success.
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A results-driven, client-focused individual who thrives in a fast-paced, dynamic environment.
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Strong leadership skills with experience in managing and developing high-performing teams.
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Preferred Qualifications:
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Advanced degree (MBA, MS, PhD) in a relevant field (e.g., business, life sciences, market research).
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Familiarity with emerging trends in pharmaceutical and life sciences industries, including digital health, AI, and personalized medicine.
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Experience with global markets and international client bases.
Why Join Us?
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Opportunity to play a pivotal role in the growth of a leading analytics practice.
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Collaborative, dynamic work environment with opportunities for personal and professional growth.
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Competitive compensation and benefits package.
If you are a strategic, results-oriented leader with a passion for primary market research and a strong network in the pharmaceutical and life sciences industry, we would love to hear from you!
To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are a strong fit for this role.
Pay Range: $240,000-$270,000
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.
We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.
Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.
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