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starpower - Senior Director, Influencer (Health & Wellness)

Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

About starpower

starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative.  The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network.  We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. 

 

Job Overview 

Title: Senior Director, Health & Wellness Influencer Marketing Strategy

Overview: As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders.  You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:

  • Talent-focused ideation:Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
  • Social content:Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
  • Experiential:Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
  • Integrated campaigns:Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.

 

Responsibilities

Influencer Strategy  

  • Work closely with business leaders at starpower to build our strategic output for brand partners
  • Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
  • Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
  • Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
  • Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
  • Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
  • Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
  • Understand key competitors and their business strategies
  • Understand and provide thought leadership on Influencer and cultural trends
  • Identify and pitch new opportunities based on industry landscape to help drive organic client growth
  • Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

 

General/Client Service

  • Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
  • Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
  • Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
  • Attend regularly scheduled and sporadic client conference calls
  • Attend in-person meetings with clients and agency partners
  • Participate in planning sessions from ideation to tissue session to final presentation
  • Participate in business pitches, presentations to clients and prospective clients
  • Assist in the overall growth of the agency, including new business & networking

 

Qualifications and Experience

  • 10+ years of experience in a role with experience driving Influencer marketing
  • Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
  • Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
  • You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
  • Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
  • Demonstrated proficiency in social media, both personally and professionally
  • Strong and comfortable presenting to clients/public speaking
  • Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
  • The ability to effectively collaborate with multidisciplinary teams a must
  • Strong project management skills with impeccable attention to detail
  • Experience with paid social media in support of influencer campaigns
  • Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe

Posting Salary

$135,000 - $165,000 USD

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.

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