Director, Influencer

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

About starpower: 

starpower is a strategic, pop-culture-centric entertainment and influencer marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. starpower works with client across various industries, including but not limited to CPG, Health & Wellness, Financial Services and Beverage Alcohol/Spirits.  

Job Summary: 

starpower is seeking a Director to provide senior-level leadership and strategic counsel across culture, entertainment, and influencer marketing on behalf of Real Chemistry and starpower clients within the beverage alcohol and spirits category. This role will specifically support client work focused on the Hispanic American consumer audience.

The Director will serve as the lead owner across accounts and campaigns, overseeing talent procurement, influencer strategy, client relations, budgeting, and execution. This individual is highly self-sufficient and capable of managing integrated programs end-to-end with minimal oversight while leading small to mid-sized accounts independently.

The ideal candidate is a strategic thinker, skilled negotiator, and strong communicator who exercises sound judgment, thrives in fast-paced environments, and effectively leads teams and client relationships through all stages of a campaign lifecycle.

What You’ll Do

Account Leadership & Client Management

• Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives.
• Support the development and execution of high-performing campaigns that meet and exceed client objectives.
• Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously.
• Lead client communications and actively participate in client meetings, presentations, and strategic discussions.
• Serve as a key contributor in business development opportunities, pitches, and client presentations.
• Oversee campaign execution from end to end, including talent identification, outreach, negotiation, legal approvals, execution, and measurement.
• Develop creative and culturally relevant campaign strategies that extend beyond traditional sponsored content.
• Build and maintain relationships with influencers, talent agencies, managers, publicists, and entertainment industry partners.
• Create and lead influencer or talent advisory boards where applicable.
• Maintain a strong understanding of client businesses, industry trends, and the evolving influencer landscape to provide strategic counsel and thought leadership.

Cross-Functional Collaboration

• Partner closely with account leads and all cross functional team leads to ensure workstreams are seamlessly integrated into larger campaigns.
• Collaborate cross-functionally with internal teams to drive cohesive and effective campaign execution.
• Manage expectations with senior leadership by presenting campaign results, strategic recommendations, and future roadmaps.
• Foster strong relationships with external partners, including talent agencies, managers, influencer platforms, and social media partners.

Leadership & Best Practices

• Lead and mentor high-performing team members, embedding influencer expertise into their professional development and elevating starpower’s strategic capabilities.
• Guide junior team members on influencer best practices, campaign execution, client management, and strategic thinking.
• Stay current on emerging platforms, cultural trends, influencer best practices, FTC guidelines, SAG requirements, and client-specific standards.
• Develop trend reporting and share insights internally and with clients.
• Facilitate internal trainings and education sessions focused on influencer marketing best practices and operational efficiencies.
• Lead high-performing teams throughout the full campaign lifecycle while fostering a collaborative and supportive work environment.

This position is a perfect fit for you if: 

• Understand the importance of cultural nuance and authenticity when engaging Hispanic American audiences.
• Align with our company values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”
• Are adaptable, resilient, and comfortable evolving alongside a growing business.
• Are proactive, resourceful, and highly strategic, with strong prioritization and problem-solving skills.
• Thrive in fast-paced environments and can manage multiple priorities under tight deadlines.
• Are a highly organized self-starter who can work independently with minimal oversight.
• Anticipate client needs and approach challenges with a solutions-oriented mindset.
• Are passionate about pop culture, entertainment, and influencer marketing.

What You Should Have: 

• 8+ years of experience in client service, influencer marketing, entertainment marketing, and talent procurement.
• Proven experience developing and executing talent and influencer marketing strategies, including measurement and integrated campaign planning.
• Experience working within influencer marketing campaigns targeting Latino/Hispanic American consumers.
• Deep understanding of pop culture, entertainment, and cultural marketing trends.
• Strong relationships with talent agencies, managers, publicists, and influencers.
• Demonstrated experience negotiating talent agreements and managing campaign budgets.
• Familiarity with FTC guidelines, SAG requirements, and industry compliance standards.
• Strong written and verbal communication skills, including presentation development and client-facing communications.
• Proven leadership experience with exceptional relationship-building and team management skills.
• Strong project management capabilities and attention to detail.
• Experience integrating paid social media strategies into influencer and brand campaigns.
• Passion for and understanding of the Hispanic consumer landscape.

Plus:

• Fluent in Spanish to the level of being capable of conducting business negotiations with talent teams

Pay Range: $95,000 - $160,000

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.