Retention & Product Adoption Strategist

Who we are

In a world where acquisition costs are skyrocketing, funding is scarce, and ecommerce merchants are forced to do more with less, the most innovative DTC brands understand that subscription strategy is business strategy.

Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is dedicated to empowering brands to easily set up and manage subscriptions, create dynamic experiences at every customer touchpoint, and continuously evaluate business performance. Powering everything from no-code customer portals, personalized offers, and dynamic bundles, Recharge helps merchants seamlessly manage, grow, and delight their subscribers while reducing operating costs and churn. Today, Recharge powers more than 20,000 merchants serving 100 million subscribers, including brands such as Blueland, Hello Bello, LOLA, Chamberlain Coffee, and Bobbie—Recharge doesn’t just help you sell products, we help build buyer routines that last.

Recharge is recognized on the Technology Fast 500, awarded by Deloitte, (3rd consecutive year) and is Great Place to Work Certified.

Overview

Our Growth team is hiring a Retention and Product Adoption Strategist to own the strategy, execution, and performance of customer retention and product adoption initiatives. Sitting at the intersection of Growth, Product and Lifecycle Marketing, this role is critical in helping Recharge’s customers unlock more value from our platform: driving stronger LTV, reducing churn, and increasing product engagement.

You’ll collaborate closely with our team, Brand, Product Marketing, Product, and Data teams to design, launch, and iterate on impactful customer campaigns and adoption programs. You’ll bring a data-informed mindset and growth marketing background, leveraging tools like HubSpot, Clay.ai, Salesforce, Looker, and Monday.com to turn insights into action.

If you thrive at the intersection of strategy and execution with a passion for enabling customer success at scale, this role is for you.

Please note: this is a hybrid role, based out of our Toronto office (downtown in the Core). 2 days a week in the office is expected. 

What you’ll do

• Own the end-to-end customer retention and product adoption strategy across the customer lifecycle from onboarding through adoption
• Design and launch multichannel campaigns (email, in-app, video, guides) that promote new feature adoption, reduce churn, and deepen product usage
• Partner with Product teams to understand roadmap priorities and translate those into strategic adoption programs
• Collaborate with Brand and Product Marketing to ensure a cohesive experience across all touchpoints
• Analyze customer behavior, adoption patterns, and retention metrics to identify opportunities and risks
• Build campaign and experiment frameworks using HubSpot, Salesforce, Clay.ai, and Monday.com
• Segment customer audiences and personalize journeys based on firmographics, behavior, store metrics and product engagement
• Develop reporting in Looker and collaborate with the Data team to track campaign impact and optimize performance
• Champion the scientific method by running experiments, A/B tests, and optimizations to continuously improve outcomes
• Monitor key KPIs including retention rate, churn rate, feature adoption, and NPS to guide strategy and tactics

What you’ll bring

• 3–5 years of experience in growth, customer, or retention marketing, ideally in a B2B SaaS or ecommerce 
• Proven track record of developing and executing lifecycle and adoption campaigns with measurable impact
• Fluency in marketing and CRM platforms such as HubSpot and Salesforce
• Experience with campaign automation and personalization using tools like Clay.ai
• Familiarity with data analysis and reporting tools—Looker preferred
• Strong cross-functional collaboration skills and experience working with Product, Data, and Marketing teams
• Excellent written and verbal communication, with a strategic and customer-centric mindset
• Experience supporting a PLG (product-led growth) motion or customer onboarding initiatives

Compensation 

Recharge’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. Salary ranges are designed to be competitive and aligned with country specific practices, while individual compensation is determined by skills, qualifications, and experience. The compensation listed is not inclusive of any equity and benefits that might exist in your total compensation package.

• Hiring range in Canada
  $ 72,000 CAD - $ 90,000 CAD

• Medical, dental and vision plans
• Retirement plan with employer contribution
• Flexible Time Off
• Paid Parental Leave
• Monthly Remote Life and Merchant stipends

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Recharge Payments is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age. Recharge Payments prohibits any form of workplace harassment. 

Transparency in Coverage

This link leads to the Anthem Blue Cross machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes network negotiated rates for all items and services; allowed amounts for OON items, services and prescription drugs; and negotiated rates and historical prices for network prescription drugs (delayed). EIN 80-6245138. This link leads to the Kaiser machine-readable files.

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