Product Marketing Manager

Who we are

In a world where acquisition costs are skyrocketing, funding is scarce, and ecommerce merchants are forced to do more with less, the most innovative DTC brands understand that subscription strategy is business strategy.

Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is dedicated to empowering brands to easily set up and manage subscriptions, create dynamic experiences at every customer touchpoint, and continuously evaluate business performance. Powering everything from no-code customer portals, personalized offers, and dynamic bundles, Recharge helps merchants seamlessly manage, grow, and delight their subscribers while reducing operating costs and churn. Today, Recharge powers more than 20,000 merchants serving 100 million subscribers, including brands such as Blueland, Hello Bello, LOLA, Chamberlain Coffee, and Bobbie—Recharge doesn’t just help you sell products, we help build buyer routines that last.

Recharge is recognized on the Technology Fast 500, awarded by Deloitte, (3rd consecutive year) and is Great Place to Work Certified.

Overview

Recharge is seeking a Product Marketing Manager to own the execution of go-to-market strategies that drive product adoption and revenue growth. In this role, you’ll translate product capabilities into clear, compelling stories, develop messaging and sales enablement materials, and manage launches from planning through adoption. The ideal candidate is curious about the product, thrives in cross-functional environments, and can balance strategic thinking with hands-on execution in a fast-paced setting.

This is a hybrid role, based out of our Toronto, Ontario office (located downtown in the Core). 1 day per week in the office is expected.

What You'll Do

• Live by and champion our values: Accountability, Collaboration, Iteration, and Details.
• Partner closely with Product Managers on upcoming feature launches, driving go-to-market strategies and crafting clear, differentiated positioning. 
• Manage the cross-functional execution of go-to-market plans for product launches and adoption initiatives.
• Collaborate with Enablement teams on internal enablement resources that highlight value propositions, use cases, and competitive differentiation.
• Collaborate with Marketing to develop content and campaigns that communicate product value and drive demand.
• Join customer calls and analyze feedback to bring the voice of the customer into product, messaging, and GTM decisions.
• Track and report on launch performance, sharing insights that shape future strategies and execution.
• Monitor competitors and market trends, keeping cross-functional stakeholders informed of key developments.

What You'll Bring

• 4–6 years of product marketing experience, ideally in B2B2C, with proven success at a scaling technology company
• Experience managing 0–1 product launches and driving end-to-end GTM execution.
• Strong storytelling skills — able to craft compelling narratives that resonate with customers while aligning to broader company themes, with an eye for detail that ensures accuracy and nuance without losing sight of the bigger picture.
• Balance of strategic mindset and tactical execution, with a track record of bringing projects from conception to launch.
• Demonstrated success managing cross-functional initiatives across Product, Sales, and Marketing.
• Proven ability to support Sales with effective enablement materials, objection handling, and competitive differentiation.
• Excellent written and verbal communication skills; skilled at translating technical features into customer value.
• Product-curious and proactive in collaborating directly with Product teams to influence roadmap and positioning.
• Outcome-oriented with measurable impact on adoption, pipeline, or revenue.
• Adaptability to thrive in a fast-paced, evolving environment.

Compensation 

Recharge’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. Salary ranges are designed to be competitive and aligned with country specific practices, while individual compensation is determined by skills, qualifications, and experience. The compensation listed is not inclusive of any equity and benefits that might exist in your total compensation package.

• Hiring range in Canada
  $112,000 CAD - $140,000 CAD

• Medical, dental and vision plans
• Retirement plan with employer contribution
• Flexible Time Off
• Paid Parental Leave
• Monthly Remote Life and Merchant stipends

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Recharge Payments is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age. Recharge Payments prohibits any form of workplace harassment. 

Transparency in Coverage

This link leads to the Anthem Blue Cross machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes network negotiated rates for all items and services; allowed amounts for OON items, services and prescription drugs; and negotiated rates and historical prices for network prescription drugs (delayed). EIN 80-6245138. This link leads to the Kaiser machine-readable files.

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