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VP, Demand Marketing

Boston, MA

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

Vice President Demand Marketing

About Recorded Future
Recorded Future is the leader in intelligence-driven cybersecurity, helping organizations stay ahead of threats. Our mission is to provide unparalleled insights into the digital threat landscape, empowering enterprises to secure their operations with confidence. Join us to help shape the future of cybersecurity in a fast-paced, high-growth environment.

About the Role Recorded Future is looking for a strategic, data-driven Vice President of Demand Marketing to lead its global team and scale pipeline growth across all channels and regions. As a key member of the marketing leadership team, the VP, Demand Marketing will own the global demand generation strategy—driving alignment with sales, optimizing marketing efficiency, and elevating marketing’s impact on revenue. 

This is a highly visible role ideal for a seasoned B2B SaaS marketer ready to shape a world-class demand function at scale demonstrated through the following traits.

  • Resilience: Has a persistent, “won’t give up” attitude and recovers from setbacks. Able to adapt and deal with high stress situations not in the playbook
  • Work Ethic: Committed to win – performs at a high work rate over an extended period-of-time.
  • Secure in their Competence: Not arrogant but confident in what they know and do not know. Trust in their team and are willing to ask for and take input from others. Willing to be vulnerable.
  • Executive Presence: Exhibits executive presence and communication skills to function effectively in the role.
What You'll Do
  • Own global demand generation strategy, execution, and outcomes aligned to revenue goals.
  • Lead and mentor a global team across digital, ABM, and content programs, partnering closely with field marketing to align strategy and execution.
  • Launch and optimize multi-channel campaigns across paid media, organic, events, and webinars.
  • Drive website performance through A/B testing, SEO, and UX strategy to increase hand-raises.
  • Deepen marketing and sales alignment through shared metrics and pipeline accountability.
  • Expand and refine ABM strategies targeting enterprise-level accounts.
  • Partner with cross-functional leaders across product, sales, field marketing, and brand.
  • Track and improve marketing efficiency metrics: CPC, cost per MQL, cost per opportunity.
  • Report pipeline contribution and marketing ROI to executive leadership.

What You'll Bring
 
Impact & Success
  • Achievement of quarterly and annual pipeline generation targets
  • Improvement in conversion rates across the marketing and sales funnel
  • Reduction in customer acquisition costs (CAC)
  • Increased marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates
  • Enhanced alignment between marketing and sales team
  • 15+ years of B2B marketing experience, including 7+ years in demand generation leadership
  • Experience in B2B SaaS; cybersecurity industry background preferred
  • Proven success scaling marketing-sourced pipeline and improving MQL-to-SQLconversions
  • Expertise in building and leading global demand generation teams (US, EMEA, APJ)
  • Deep experience running integrated multi-channel campaigns with measurable ROI
  • Strong knowledge of modern MarTech stacks (Marketo, Salesforce, ABM platforms)
  • Strategic mindset with ability to balance long-term vision and short-term execution
  • Strong analytical skills and a passion for data-driven decision making
Strategic Leadership
  • Develop and execute comprehensive demand generation strategies aligned with revenue goals and business objectives
  • Lead the planning, development, and optimization of multi-channel demand generation programs across digital, content, and event marketing
  • Build and manage relationships with key stakeholders across sales, product marketing, and executive teams
  • Own pipeline metrics and revenue contribution targets, providing regular reporting and insights to executive leadership
Program Management & Execution
  • Direct the creation and implementation of integrated marketing campaigns across various channels including digital advertising, content syndication, webinars, and virtual events
  • Work with web team to drive digital initiatives and run A/B testing to increase hand raises on our website
  • Drive innovation in account-based marketing (ABM) strategies targeting key enterprise accounts
Team Leadership
  • Build and mentor a high-performing demand generation team
  • Manage relationships with agencies and vendors to ensure efficient resource allocation and program execution
  • Collaborate cross-functionally with brand, content, product, and field marketing teams toensure aligned messaging and execution
  • Foster a data-driven culture focused on continuous optimization and testing

Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.

Want more info? 
Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Linkedin, Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

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