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Product Marketing Manager, LATAM

Miami, FL

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

We are seeking a results-driven Product Marketing Manager to lead go-to-market initiatives across LATAM. This role will drive product adoption, execute digital marketing campaigns, and enable sales teams to succeed in the LATAM market.

Key Responsibilities

Go-to-Market Strategy

  • Develop and execute go-to-market strategies for product launches across LATAM markets
  • Conduct market research and competitive analysis to identify positioning opportunities
  • Define target customer segments and create buyer personas specific to LATAM regions
  • Partner with sales leadership on pricing strategies and launch coordination

Digital Campaign Management

  • Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
  • Create localized content strategies for diverse LATAM audiences
  • Optimize campaigns across mobile and desktop users and manage marketing automation platforms
  • Monitor performance metrics and optimize campaigns based on ROI

Sales Enablement

  • Develop sales materials including pitch decks, product sheets, and case studies
  • Create and deliver product training programs for regional sales teams
  • Establish sales playbooks with market-specific insights and competitive intelligence
  • Provide ongoing sales support and analyze performance data for optimization

Required Qualifications

  • Bachelor's degree in Marketing, Business, or related field
  • 4+ years of product marketing experience, with 2+ years in Latin American markets
  • Fluent in Portuguese (native or near-native proficiency required)
  • Strong analytical skills with marketing analytics experience (Google Analytics, HubSpot, Salesforce)
  • Experience with digital marketing channels and marketing automation
  • Excellent communication skills and ability to work across time zones

Preferred Qualifications

  • Experience in cybersecurity, B2B SaaS, technology, or similar industries
  • Previous experience managing marketing budgets and vendor relationships
  • MBA or advanced marketing degree
  • Familiarity with LATAM business culture and regulatory environments
  • Strategic thinking with tactical execution abilities
  • Cultural intelligence and understanding of LATAM markets
  • Data-driven decision making and analytical skills
  • Cross-functional collaboration and project management
  • Adaptability in fast-paced environments
  • Able to travel 20-30% of the time

#LI-Remote

Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.

Want more info? 
Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Linkedin, Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

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Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

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