Product Marketing Specialist

Who is our client?

Our client is a well-established global technology leader with a strong presence in Thailand. They specialize in delivering comprehensive digital workplace solutions, including IT services, document management, and advanced printing technologies. With decades of experience, they are committed to driving innovation and empowering businesses to work smarter through cutting-edge technology and sustainable practices.

This role offers an exciting opportunity to contribute to the growth of innovative IT solutions in a dynamic and supportive environment. The successful candidate will play a pivotal role in shaping product strategies and driving market success.

*This role is for Thai national only.

In this role, you will:

• Develop and implement strategic marketing plans for IT and software-related products, aligning with business objectives.

• Manage and nurture relationships with product owners, partners, and distributors to ensure effective collaboration and product positioning.

• Coordinate with cross-functional teams, including sales and technical departments, to support product launches and promotional activities.

• Organize and oversee promotional programs and campaigns to enhance product visibility and market penetration.

• Conduct market research and analysis to identify trends, customer needs, and competitive landscape, informing product development and marketing strategies.

• Monitor and report on the performance of marketing initiatives, adjusting strategies as necessary to achieve desired outcomes.

You’ll be a great fit if you have:

• Bachelor’s degree in Business Administration, Marketing, or a related field.

• Minimum of 3 years of experience in product marketing, sales and marketing, sales support, or related roles within the IT industry.

• Strong understanding of software and hardware products, with the ability to translate technical features into customer benefits.

• Proven experience in coordinating with partners, distributors, and internal teams to drive product success.

• Excellent communication and interpersonal skills, with proficiency in English.

• Demonstrated ability to work collaboratively in a team environment and manage multiple projects simultaneously.

• High level of responsibility, with a proactive approach to problem-solving and continuous learning.