Product Adoption Strategist
Ideally, this role is based out of one of the following offices: Los Angeles, Chicago, New York, San Francisco
We’re building a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers. The Product Adoption team’s primary mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts.
In this role, you will help scale ads product adoption across North American and EMEA Sales. You will partner closely with Sales, PMM, Strategy & Ops, Enablement, and Product. By liaising with partner teams, the Product Adoption team works with Sales to transfer knowledge and activate high-priority business opportunities.
You will drive the activation of the most relevant ad products to meet our customers' performance goals. You will need to enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success.
You will need to advocate the needs, opportunities, and gaps Reddit advertisers experience with Reddit’s PMM and Product teams.
In this role, you will report to Reddit’s Director of Product Adoption.
Responsibilities:
- Drive sustainable growth of Reddit’s priority advertising products, increasing advertiser adoption and spend.
- Become a subject-matter expert on Reddit Ads: Product Adoption strategists deeply understand the features, functionalities, and capabilities of Reddit Ads.
- Direct collaboration with account teams, including which products to pitch and how to sequence them, preparing pitch materials, joining client meetings, auditing implementation, and customer value delivered.
- Independently and in partnership with Sales Enablement, provide training, enablement, and spotlighting of wins and losses.
- Develop internal or client-facing collateral to empower sales to understand, position, and implement products and solutions.
- Capture voice of customer feedback on product functionality.
- Partner with Sales and RSO leadership to understand progress to goal and steps that could be taken to accelerate outcomes.
Qualifications:
- 5+years of experience in digital advertising, sales, sales strategy, enablement, operations, or relevant industries
- Experience in digital advertising product activation
- Experience in client-facing roles
- Expertise in full-funnel performance advertising objectives; lower funnel a must
- Ability to inspire XFN teams to achieve a shared goal and manage ambiguity in roles and responsibilities with a “yes, and,” “service mindset”
- Experience building training materials for internal teams, including process guides, objection handling documentation, pitch practice, and more
- Data analysis and reporting: comfortable managing a data model and make adjustments to simple formulas unassisted
- Ability to successfully collaborate, and influence cross-functionally
- Excellent communication and presentation skills
- Excellent problem-solving and strategic thinking skills
- PMM or Growth PMM a plus
- BA or BS preferred
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is:
$12,600 - $17,600 USD
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com.
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