Community Lifecycle Manager
As a Community Lifecycle Manager at Reddit, you will be responsible for managing end-to-end lifecycle campaign strategy and execution. You will work to deliver strategies that engage and retain key Reddit audiences, specifically focused on helping Reddit moderators. This includes onboarding new moderators, reactivating, and facilitating continuous education and community management best practices to drive retention.
As an IC within the Community Lifecycle team, you’ll partner across Community, GTM, Safety, Comms, and Product to deliver compelling campaigns across the moderator lifecycle. You’ll ideate, concept, execute, QA and measure multi-channel campaigns to enable Reddit to reach its engagement goals. Some channels will be unique to Reddit, and you will be building, testing and evaluating new channels.
Ideal Profile
- Excellent writing, communication, and editing skills
- Systems thinker that can build 0 to 1
- Familiarity with Reddit’s community culture, user trends, and behaviors
- Professional experience in Lifecycle Marketing, Email Marketing, Product Marketing, or Growth Marketing
- Deep understanding of multi-channel strategies
- You have worked in a large B2C platform and have a passion for community-led strategy
- You know how to segment the audience and work back from a high level vision to achieve results
- Leverage data insights and analysis to enhance strategy that accelerates Subreddit discovery and growth
- You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives
Of 4 pieces, deep in 1-2, exposure to the rest;
- Significant expertise/exposure to multi-channel marketing (email, push notifications, sms, & more)
- Growth mindset (i.e., focuses on scalable growth, data-obsessed)
- Storytelling/Content strategy and sophistication in execution
- Execution-bias, “do what it takes” mentality
In this role, you can expect to;
- Own process and execution for In-product messaging, one-off push notifications, and email marketing campaigns for Community lifecycle
- Create and maintain moderator onboarding materials, including training modules, guides, and best practices
- Collaborate with peers to create resources that support moderators throughout their lifecycle
- Act as a key stakeholder in product, tooling, and operations discussions around how to improve our channel capabilities to reach more moderators
- Support in approach to developing segmentation and targeting
- Support in infrastructure build out - test and evaluate new channels to reach moderators
- Copywriting, copyediting, and co-authorship with cross-functional partners across Reddit
- Manage KPIs, own campaign performance, and use data and insights to build and refine personalized user experiences
Required qualifications:
- 5+ years of relevant experience (lifecycle marketing, campaign management, growth marketing) with a focus on B2C or B2B2C audiences
- Experience leading growth marketing or lifecycle marketing initiatives, personalization, or marketing research
- Self-motivated and highly organized
- Experience building repeatable processes that scale, improving operations or driving
- Bonus: Experience with HubSpot, Mode, Looker, Salesforce, community marketing
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is:
$169,000 - $197,000 USD
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com.
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