Staff Product Manager, Ads Targeting (Auto Targeting & Core 1P)
Company Description
The Ads team at Reddit is pivotal to ensuring that we provide relevant, impactful, and innovative ad solutions that resonate with our audiences. We are looking for a strategic, user-focused, and data-driven Staff Product Manager to lead efforts on Auto Targeting and Core 1P Targeting (Keywords, Communities, Interests), empowering advertisers to reach their ideal audiences and optimize for business value.
Team description: Auto Targeting and Core 1P Targeting
The Reddit Ads team is poised to innovate and grow rapidly like never before. This is a unique opportunity to join a high-performing team that will shape how we monetize the Reddit platform and help connect Redditors with brands they love.
We are building automated advertising solutions for advertisers across the full funnel. We’re driving forward ads automation to help advertisers reach, engage, and acquire users through a suite of ML-driven Targeting products including Auto Targeting for lower and upper funnel and Core 1P Targeting including Keywords, Interest, and Communities.
Role description:
We are seeking a product owner of our Auto Targeting and Core 1P Targeting efforts (Keywords, Communities, Interests). This is one of our most impactful areas and this role will be critical in shaping and driving the success of multiple strategic initiatives in Reddit Ads. You will develop the vision, strategy, and roadmap for the area. You will work closely with multiple teams across the ads platform (examples: ads signals, ads retrieval, ads manager, ads reporting, ads optimization, etc.) to build solutions that help both brand and performance advertisers succeed. Furthermore, you will partner closely with cross-functional teams including engineering, design, data science, sales, marketing, and external partners to build world-class products that deliver value for both advertisers and Reddit users.
As a member of a critical Ads team and an important product area impacting the full funnel, you will have significant ownership and responsibility in shaping Reddit’s overall ads automation and monetization strategy.
Responsibilities
- Product Strategy & vision: Define and own the long-term vision and strategy for Auto Targeting and Core 1P Targeting on Reddit (Keywords, Communities, Interests), aligning it with broader business goals and market trends in Ad Targeting in the industry.
- Requirements gathering: Gather insights from advertisers, agencies, and sales to understand their pain points and needs. Translate these insights into innovative automated ad targeting products that drive video views, clicks, conversions, and app installs for advertisers.
- Leadership: Be the owner and champion of Reddit’s Auto Targeting and Core 1P targeting products. Drive energy and excitement for the product area within the organization and help all cross-functional teams deliver holistic solutions that make advertisers successful.
- Roadmap Ownership: Build and scale Automated Targeting solutions that leverage Reddit’s unique data, driving efficiency and value for advertisers. Develop, prioritize, maintain, and execute the product roadmap for Auto Targeting and Core 1P targeting across all Reddit teams, balancing short-term wins with long-term innovation.
- Driving execution: Choose success metrics, set goals, and create accountability within the company. Help them deliver against the roadmap.
- Cross-Functional Collaboration: Work closely with engineering, data science, design, user research, sales, marketing, legal, and other teams to ensure smooth product development. Act as the glue that keeps stakeholders aligned and on track.
- Communication: As a senior member of the Product Management team and the product owner of a business line, you’ll regularly communicate across functions and the entire ads team, including frequently presenting to C-level executives.
- Market Analysis: Stay current with the latest trends, technologies, and competitive landscape in the fast-moving world of ad targeting to inform product decisions.
Required Qualifications:
- 6-8+ years of product management experience, with at least 4 years within AdTech
- End-to-end experience with building Targeting advertising solutions
- A track record of developing and championing product strategy and vision with quantifiable business impact
- A compelling influencer with strong communication and interpersonal skills.
- Exceptional analytical and problem-solving skills.
- Strong organizational and execution skills.
Preferred Qualifications:
- Technical degree (computer science, engineering, mathematics, economics or related field)
- Experience with Machine Learning is a strong plus
- Proven experience working on large initiatives, across teams, and on highly cross-functional products
- 8+ years of product management experience in a technology company
Benefits:
- 100% remote (offices based in NY, SF & Chicago if you prefer hybrid/in office)
- Comprehensive Healthcare Benefits
- 401k Matching
- Workspace benefits for your home office
- Personal & Professional development funds
- Family Planning Support
- Flexible Vacation & Reddit Global Wellness Days
- 4+ months of paid Parental Leave
- Paid Volunteer time off
#LI-AS1
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is:
$206,700 - $289,400 USD
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com.
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