Revenue Growth and Strategy Lead
We're looking for a Revenue Growth & Strategy Lead to own the design, execution, and optimization of Reddit's advertising incentives programs - one of our most important levers for driving revenue growth and shaping advertiser behavior. You'll lead the next phase of evolution for these programs as the business scales, building systematic, high-impact solutions that improve efficiency and unlock greater revenue potential.
This role is both strategic and operational, sitting at the intersection of Sales, Finance, Accounting, Legal, and Product, with direct access to senior leadership, and will primarily own incentives while also jointly owning the monetization of Reddit’s premium reach Takeover products.
Location: Hybrid. Must be within commuting distance of a Reddit office (LA, SF, Chicago, or New York) with a 1x/week in-office expectation.
Responsibilities:
- Incentives Strategy & Program Design: Design and evolve incentive programs that drive incremental revenue, acquisition, and retention. Establish clear frameworks for when and how incentives should be used - including eligibility, targeting, and guardrails - and partner with Sales leadership to ensure programs align with seller behavior and go-to-market priorities.
- End-to-End Program Management: Own planning, timelines, and cross-functional coordination across all incentive programs. Oversee intake, review, and approval workflows to ensure timely, consistent execution. Set and maintain a clear operating cadence - including monthly reviews and quarterly planning - to track progress, surface risks, and drive accountability.
- Sales Rollout & Adoption: Ensure seamless rollout and adoption of incentive programs across sales teams. Simplify program structures and messaging so incentives are easy to understand and use in live deals, while balancing flexibility with program discipline.
- Scalable Systems & Processes: Lead the development of a centralized incentives workflow, including Salesforce integration. Standardize how incentives are created, approved, tracked, and reported, and identify opportunities to automate manual processes and reduce operational overhead.
- Governance & Controls: Define and enforce approval frameworks, budget tracking, and auditability across all incentive programs. Partner with Finance and Legal on compliance, accounting treatment, and risk mitigation. Improve visibility into incentive utilization and prevent budget leakage.
- Performance Measurement & Optimization: Define success metrics and measurement frameworks to assess incrementality and ROI. Analyze program performance, identify improvement opportunities, and continuously iterate on program design based on data and insights.
- Cross-Functional Leadership: Serve as the primary liaison between Sales, Finance, Legal, Product, and RevOps on all incentive-related initiatives. Drive alignment on priorities and trade-offs, and support leadership with clear reporting on incentive performance and investment.
- Premium Product Monetization: Support monetization of Reddit’s premium reach Takeover products by shaping pricing, packaging, and discounting frameworks that maximize revenue, yield, and market competitiveness. Partner cross-functionally to drive sell-through and operational rigor, analyzing demand and performance, refining rate cards and guardrails, and ensuring consistent, scalable execution for sales teams.
Qualifications:
- 6+ years in strategy & operations, sales operations, management consulting, finance, or a related field
- 2+ years of experience designing or operating incentive, pricing, or promotional programs that drive measurable business outcomes
- Proven track record of building and scaling cross-functional programs from the ground up
- Strong strategic and analytical thinking - able to translate ambiguous problems into clear frameworks, build ROI models, and derive insights from complex data sets
- Excellent program management skills with a track record of delivering complex, multi-stakeholder initiatives on time
- Ability to communicate complex concepts clearly and influence stakeholders across Sales, Finance, Legal, and Product
- Strong commercial judgment - able to evaluate incentive requests against ROI and guardrails, and make disciplined decisions that protect revenue quality and margin
- Experience in digital advertising and Salesforce is preferred
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base salary range for this position is:
$180,200 - $252,300 USD
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
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