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Senior Brand Marketing Lead

New York City, NY
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

We’re hiring a Senior Brand Lead (B2B) to help scale Reddit’s B2B marketing engine. As part of the Business Marketing team, you’ll develop and execute programs that build Reddit’s B2B brand, increase consideration among advertisers, and create incremental media value through B2B2C partnerships.

This is a building role: you’ll create the roadmap, operating model, and cross-functional alignment needed to turn promising opportunities into repeatable programs. You’ll shape integrated campaigns, creative development, and partnership programs that strengthen Reddit’s relevance and increase consideration among business audiences.

An ideal candidate is a well-rounded builder who is equal parts strategist and operator. You bring structure to ambiguity, create the processes needed to move emerging ideas forward, and make thoughtful trade-offs about where to focus. You are scrappy, highly collaborative, and able to build compelling cases for investment and scale.

Location: NYC Preferred

Responsibilities:

  • Build B2B brand & consideration programs that increase awareness, strengthen preference, and make Reddit more relevant with advertisers.
  • Evaluate and develop B2B2C partnerships, prioritizing those with the strongest strategic fit, audience value, and potential to scale.
  • Build the operating model for emerging programs, working with Sales, Consumer, Product Marketing, and other teams to put the processes and support in place to scale new initiatives. 
  • Define how success is measured, using brand metrics alongside business outcomes such as revenue to improve the work and guide future investment.
  • Develop compelling investment cases for new initiatives, articulating the strategic rationale, expected impact, resource requirements, and path to scale.
  • Strengthen Reddit’s corporate and business reputation by partnering with Comms, Investor Relations, and Sales to translate high-visibility moments into clear messaging 
  • Support international markets by providing guidance, frameworks, and campaign assets that can be adapted and scaled globally.

Qualifications:

  • At minimum 7, but ideally 10+ years of progressive relevant experience in 2 or more of the following areas:
    • In-house at a consumer app tech company
    • Advertising agency
    • B2B brand with a strong growth story
  • Builder mindset and comfort operating in ambiguity; able to create structure, momentum, and repeatable processes where they do not yet exist.
  • Strong strategic judgment, with experience evaluating opportunities, making trade-offs, and building compelling cases for investment.
  • Exceptional creative judgment and experience developing positioning, messaging, and briefs that inspire distinctive, effective work.
  • Demonstrated experience with co-marketing, partnerships, or advertiser- and agency-facing programs
  • Familiarity with (and enthusiasm for) Reddit and internet culture

Benefits: 

  • Comprehensive Health benefits
  • 401k Matching
  • Workspace benefits for your home office
  • Personal & Professional development funds
  • Family Planning Support
  • Flexible Vacation (please use them!) & Reddit Global Days Off
  • 4+ months paid Parental Leave
  • Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$194,600 - $272,400 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

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