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Senior Director, Analytics & Demand Generation

United States

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

We’re hiring a standout Senior Director of Marketing Insights & Analytics! You will have a passion for turning data into a competitive advantage across Elastic’s global marketing efforts. Drive smarter planning, execution, and measurement to improve investments and fuel engagement, growth, and value.

This role will connect insight to action, working across marketing, sales, and PMM to guide smarter investments, optimize attribution, and harness AI to accelerate decision-making and execution!

What You Will Be Doing

  • Apply sophisticated analytics to surface actionable insights that improve marketing investments, optimize performance, and drive growth and return on investment
  • Evolve attribution models to be more intuitive and explainable, increasing trust in how marketing impact is measured and guiding smarter budget allocation
  • Develop and operationalize a customer journey framework, modeling the moments that matter and the key activities that propel individuals and accounts through each stage; partner with Marketing Ops and functional teams to tag, track, and enable measurement at every step
  • Transform how marketers interact with data by defining requirements for an AI interface that enables exploration, actionable insights, and accelerated decision-making
  • Extend discoverability metrics beyond our site to where our audiences actively engage, including LLM citations and results
  • Partner with marketing leadership and RevOps to set annual and cascading targets across the funnel, ensuring alignment to growth objectives and consistent measurement with a proactive process for correcting course when needed
  • Deliver clear, data-backed insights on content effectiveness, campaign return on investment, and funnel performance to inform marketing, regional, and event investment decisions
  • Build clear, accessible visualizations that make sophisticated data easy to apply from planning through execution, accelerating a data-driven culture across marketing
  • Enable personalization at scale by surfacing insights that guide targeting, content, and engagement strategies

What You Bring

  • 15+ years of experience in marketing analytics, business intelligence, or related fields within high-growth B2B environments
  • Proven success orchestrating data engineering, visualization, and data science functions, so they work in concert to transform complex data into actionable insights
  • Expertise in building and evolving attribution models that are open, explainable, and trusted by collaborators
  • Strong background in applying AI/ML to marketing analytics to accelerate insight generation, improve efficiency, and enable personalization at scale
  • Proven track record to measure and improve discoverability beyond owned channels, including emerging AI-driven environments
  • Exceptional communication skills, with a track record of influencing senior executives and cross-functional teams through clear, data-driven storytelling
  • Sophisticated data visualization skills and proficiency with modern BI and analytics tools
  • Do you have the ability to balance strategic vision with hands-on execution in a fast-paced, dynamic environment?

 


Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  

The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. 

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$200,400 - $316,900 USD

The typical starting salary range for this role in the select locations listed above is:

$240,300 - $380,200 USD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes encryption software and technology that is subject to U.S. export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

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