Sr. Manager, Campaigns

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is the role:

The Global Integrated Campaigns team plays a pivotal role in Elastic’s marketing strategy—we design and deliver high-impact campaigns that fuel awareness, influence buyer groups, and accelerate pipeline across our target accounts. As the Senior Security Campaigns Manager, you will lead the development and execution of integrated, multi-channel campaigns that elevate Elastic Security in the market and drive measurable revenue impact!

In this role, you will partner closely with Product Marketing, Brand, Digital, Regional Field Marketing, and Sales to create full-funnel campaign experiences rooted in strong messaging, buyer-journey insights, and account-centric strategies. You bring a data-driven, operational outlook and a demonstrated ability to translate complex security narratives into compelling, scalable campaigns that resonate with security practitioners, leaders, and buying committees.

The ideal candidate understands the modern security buyer journey end-to-end—crafting awareness through consideration, evaluation, and expansion motions. You thrive in fast-moving environments, can orchestrate cross-functional execution with clarity and precision, and are equally comfortable operating strategically and tactically. You excel at building repeatable demand programs, optimizing conversion performance, and innovating on new ways to capture interest within high-value accounts.

What you’ll be doing:

• Strategic Security Campaign Development: Shape integrated campaign and buyer group strategies for Elastic Security, aligning with marketing goals, sales priorities, and key target accounts. Translate PMM, Analyst Relations, and Sales insights and security trends into clear, compelling campaign plans.
• End-to-End Campaign Ownership: Lead the full lifecycle of security campaigns—from planning and creative briefing through launch, measurement, and refinement. Ensure cross-functional coordination, buying group formation and activation, and timely delivery across all channels.
• Security Buyer Journey Mapping: Improve human and machine discoverability of Elastic’s Security offering. Define and optimize the buyer journey for security personas, aligning messaging, content, and tactics to each funnel stage to drive awareness, engagement, and pipeline.
• Cross-Functional Collaboration: Partner with Sales, PMM, Field Marketing, Analyst Relations, Digital, Content, and Brand teams to ensure campaign cohesion and increase impact across global audiences.
• Performance Analysis & Reporting: Track and analyze campaign and funnel performance to surface insights, guide optimization, and inform future strategy.
• Continuous Optimization: Improve campaign effectiveness through testing, segmentation, and channel optimization to increase engagement and accelerate conversions.

What you bring:

• • • Direct experience with security-related demand gen, lifecycle marketing, use cases, and associated target audiences/personas (CISO, CIO, analyst, architect, detection engineer)
    • 8+ years in marketing, with deep expertise in revenue marketing, demand generation, or growth marketing—particularly within SaaS, developer platforms, cloud infrastructure, or other high-growth tech sectors–experience in enterprise security is highly preferred
    • A strong track record of delivering results through direct-to-customer and B2B/B2D programs
    • Global experience developing, launching, and scaling demand campaigns against a target account list with defined buying groups, driving measurable business impact
    • Expertise in modern demand generation principles, including lead scoring, attribution, ABM, marketing funnel strategy, and campaign measurement
    • Solid understanding of digital marketing ecosystems, programmatic strategies, and campaign frameworks
    • Analytical skills that support both strategic decision-making and hands-on execution
    • Demonstrated ability to create compelling marketing assets and influence messaging for diverse audiences—including customers, prospects, and sales teams
    • Comfort working in fast-paced environments with shifting priorities and an eye toward future scaling
    • Exceptional communication skills—both written and verbal—with an ability to simplify complex technology for varied audiences
    • Proficiency with leading marketing automation and CRM tools, especially Marketo and Salesforce

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes encryption software and technology that is subject to U.S. export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

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