Digital Product Manager, Site Experience
Who We Are:
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.
Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.
Product Manager, Digital Commerce
Reformation is looking for a Digital Product Manager to join our Digital Product team. This position sits within the Ecommerce & Growth team. The Digital Product team delivers exceptional customer experiences across the websites and in-store digital commerce experiences. The role is highly cross-functional, and will partner closely with stakeholders across Ref to bring the brand to life in Reformation's digital landscape. Partners include Tech, Lifecycle Marketing, International Expansion, Customer Strategy, Ecom Strategy & Operations, Operations, and Merchandising. This role is responsible for the end to end process of launching and iterating on site enhancements.
What You’ll Do:
- Identify enhancements opportunities through analytics, consumer insights, competitive benchmarking, organization-wide strategic initiatives, and cross-functional business teams
- Prioritize enhancements based on business value using a variety of tools such as web analytics, customer data, A/B testing, and consumer insights
- Identify and write business requirements from key stakeholders and collaborate with tech to solution enhancements
- Define MVP for any given feature to strategically minimize investment and gather insights to inform the upcoming roadmap
- Define scope of a given sprint, prioritize resulting defects and manage UAT process with other business stakeholders
- Support performance marketing partners with enhancements that help meet their goals, e.g. on-site email capture, technical SEO enhancements, product feed enhancements, tag/pixel implementation, etc
- Train internal business users on applicable enhancements and manage the associated change process
- Communicate with business stakeholders on progress of their respective enhancements
- Measure the impact of given enhancements and use this data inform priorities of the backlog and roadmap.
- Define, setup, and manage A/B tests in collaboration with web analytics SME
- Contribute to process improvements in partnership with tech and cross-functional partners
What You’ll Need:
- Available to work a hybrid schedule of 3 days in office/week at our Culver City HQ
- 6+ years work experience in Digital Product with a strong understanding of ecommerce/omnichannel best practices
- Familiar with tag management solutions (e.g. Google Tag Manager or Adobe Launch), marketing feeds (e.g. PLA/DPA feeds) and related feed aggregator solutions (e.g. Go Data Feed, Fusepump, Feedonomics, )
- Familiar with agile methodologies
- Superb project management expertise including excellent multi-tasking, prioritization, and organization skills
- Proficient with web analytics tools such as Google Analytics, Adobe Analytics, Content Square, or Fullstory,
- Salesforce Commerce Cloud experience is a plus
Who You Are:
- You are a strong leader with superb interpersonal and collaboration
- You are detail oriented with the ability to maintain a strategic perspective
- You are deeply curious and motivated to make digital products
- You thrive in a fast-paced environment
- You are motivated, dynamic, strategic, and results-
- You have the ability to go high and you can make high level strategic proposals supported by individual work and in-depth analysis.
- You collaborate effectively with cross-functional teams and business
- You have strong decision-making and prioritization skills to support business
Benefits & Perks:
- Health, vision, and dental insurance for eligible employees
- Paid vacation, sick, holidays & volunteer time-off for eligible employees
- Mission based company + casual and entrepreneurial work environment
- Clothing discount, dog-friendly office, company events + parties and much more
- 401K with company match
The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
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