Customer Strategy Analyst

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: 3 days/week hybrid in office, Culver City 

Position Overview:

Reformation is seeking Customer Strategy Analyst to support and optimize our customer retention and loyalty programs across both digital and retail channels. Reporting to the Senior Director of Customer Strategy, you will leverage data, analytics, and strategic thinking to help deepen customer engagement and drive lifetime value.

This role is ideal for someone with strong analytical instincts, an interest in customer behavior, and a desire to contribute to impactful omnichannel retention initiatives. You’ll work closely with teams across the business, gaining hands-on experience in customer insights, financial analysis, and program development in a fast-paced, mission-driven environment.

What You’ll Do:

• Support Key Customer Initiatives: Assist in the analysis and development of core retention programs including churn programs, Clienteling, VIP and Loyalty, and in-store experiences to improve engagement and repeat purchases.
• Analytics Ownership: Own reporting and insights related to key omnichannel retention initiatives by creating and maintaining dashboards, ad hoc analyses, and regular scorecards (weekly, monthly, quarterly).
• Financial Modeling: Contribute to budgeting, ROI analysis, and forecasting to assess performance and recommend improvements for customer strategy programs.
• Customer Data Analysis: Help identify retention opportunities through segmentation, market trend analysis, and behavior modeling to inform strategic decisions.
• A/B Testing & Optimization: Participate in the design and measurement of A/B tests aimed at optimizing messaging, offers, and personalization efforts.
• Cross-Functional Collaboration: Work with stakeholders in Marketing, Retail, Product, BI, and Creative to align on program strategy, reporting, and customer insights.
• Executive Support: Help develop and prepare executive-ready presentations and materials to summarize customer trends, program performance, and recommendations.
• Continuous Improvement: Stay up to date on best practices and trends in digital customer retention, loyalty, and e-commerce personalization to bring fresh ideas to the team.

What You’ll Need:

• 1–2 years of experience in a customer insights, business analysis, or strategy-related role; internship or early career exposure in e-commerce or retail preferred.
• Proficiency in Excel, with exposure to business intelligence tools such as Looker, Tableau, SQL or Google Analytics.
• Strong attention to detail and a passion for using data to answer business questions.
• Ability to summarize analytical findings into actionable insights and communicate them clearly to different stakeholders.
• A collaborative, proactive attitude with the ability to manage multiple priorities and deadlines.
• Interest in customer lifecycle, personalization, segmentation, and omnichannel strategy.

 

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $85,000 – $105,000 + bonus 5% eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees. 
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds. 
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis. 
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

 

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

CRPA Notice found here

Want some more?! - Sustainability, Forbes, Fast Company