Associate Director, Brand Marketing

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: Hybrid from LA HQ

The Role: Associate Director of Brand Marketing 

Reformation is seeking a strategic, data-driven, and creative Associate Director of Brand Marketing  to lead and execute high-impact marketing initiatives that drive core business and international expansion. This role will oversee brand storytelling from concept to execution, working cross-functionally to ensure our values and creative voice are consistently reflected in campaigns, social content, and market launches. This individual will collaborate with PR, VIP, Experiential, Retail, and Marketing Operations Leads to bring campaigns to life. This position will report directly to the Senior Director of Brand Marketing.

What You’ll Do:

Brand & Campaign 

• Lead development and execution of 360° brand campaigns — from seasonal storytelling to core product initiatives — ensuring cohesive creative, media, and social integration.
• Partner with creative, product,  merchandising, and eCommerce teams to bring core product stories (e.g. bestsellers, hero silhouettes, sustainability innovations) to life across channels.
• Build and maintain a clear, consistent brand voice that resonates globally while adapting to local nuances in priority markets.

International Expansion

• Develop and lead go-to-market strategies for international growth, with a focus on the UK, Canada, and France.
• Partner with eCommerce, PR, and retail teams to ensure integrated launch plans and localized messaging.
• Monitor and analyze regional performance, applying insights to refine strategy and optimize future campaigns.

Social & Community Strategy

• Oversee global social media strategy, ensuring organic content ladders up to larger brand narratives and performance goals.
• Drive innovation in social storytelling and community engagement to deepen connection with new and existing audiences.

Leadership & Collaboration

• Partner closely with creative, PR, performance marketing, and merchandising leads to align product priorities and amplify impact across marketing and sales channels.
• Manage brand marketing budgets, timelines, and KPIs with precision and accountability.

What You’ll Need:

• Bachelor's degree in related field
• Minimum of 7 years of aligned brand marketing experience 
• Strong attention to detail, organizational and project management skills
• Deep experience with integrated campaign development, social media strategy, and global brand building.
• Comfortable navigating creative, analytical, and commercial goals at once.
• Excited by international growth — and familiar with the nuances of marketing in the UK, Canada, and France.
• Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical 
• Ability to self-direct, balance multiple responsibilities and flex to changing business needs
• Exceptional written and verbal communication skills
• Experience with budget management and forecasting
• Must be able to work in a fast-paced environment with smart, creative and focused colleagues

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $115,000 - $135,000 + 10% eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees. 
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds. 
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis. 
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Want some more?! - Sustainability, Forbes, Fast Company