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District Manager - Full Time

New York City, NY

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

District Manager:

No position at Reformation is about the status quo; every team member is passionate about building a company rooted in excellence. The District Manager is a high-impact leader obsessed with using technology to create a seamless, unique interaction between our employees, customers, and the Reformation brand. Reporting to the Director of Retail, you will lead and execute all efforts required to achieve district-wide goals across our tech-enabled, vintage, and classic concepts, ensuring consistent sales and service execution in every building.

Reporting to the Director of Retail, essential responsibilities include but are not limited to:

What You’ll Do:

Sales & Business Execution:

  • Drive Results: Consistently meet and exceed district sales goals through strategic planning and high-level execution of retail focuses.
  • Strategic Meetings: Lead impactful monthly and quarterly team meetings that emphasize sales strategies, technology adoption, and operational excellence.
  • Clienteling: Foster a culture of client generation and proactive engagement to maximize customer retention and brand loyalty.
  • Retail Marketing: Partner with the brand marketing team to drive traffic through localized events, setting clear store-level goals and encouraging innovative programming.
  • Growth & Expansion: Support the new store opening (NSO) process by leading recruitment, onboarding, and training to ensure a seamless store opening.
  • Initiative Leadership: Inspire your teams to execute company initiatives with precision and passion.

Elevated Customer Experience:

  • Service Standards: Uphold extraordinary service levels by requiring high NPS scores and consistent feedback across all stores in the district.
  • Tech-Forward Service: Curate an in-store experience that utilizes our innovative technology to surprise and delight customers while building long-term loyalty.
  • Floor Presence: Lead from the front by spending approximately 75% of your time on the sales floor, coaching teams in real-time and monitoring customer interactions.
  • Service Standards: Uphold extraordinary service levels by requiring high NPS scores and consistent feedback across all stores in the district.
  • Innovation: Regularly bring new ideas to the table to drive "best in class" experiences, serving as a thought leader for the retail organization.
  • Brand Ambassadorship: Act as the ultimate brand ambassador, engaging customers with deep knowledge of our mission and products.
  • Training & Insights: Coordinate sales and service training while translating customer feedback into tangible insights for corporate partners.

Operational Excellence:

  • Inventory Integrity: Uphold rigorous inventory accuracy through daily/weekly cycle counts and audits.
  • Operational Feedback: Provide real-time, weekly feedback on technology and store operations to streamline the experience.
  • Metrics Management: Track and take action on BOH fulfillment, mis-pulls, and cycle count accuracy to drive team growth.
  • Workflow & Logistics: Oversee inbound and outbound inventory while sustaining seamless operational procedures and effective scheduling.
  • Financial Stewardship: Achieve payroll goals and manage district-wide supply ordering within defined budgets.
  • Facility Standards: Ensure every store meets our high standards for maintenance, presentation, and organization.

Visual and Merchandising Standards:

  • Visual Integrity: Conduct regular audits to ensure merchandising strategies and visual standards reflect the Reformation brand and guidelines at all times through regular store visits and audits.
  • Strategic Buying: Communicate high-level district allocation needs to the Director of Retail based on sell-through, trends, and strategic business planning.
  • Feedback: Provide real-time and weekly feedback on product and sales performance.

People, Culture and Talent Development: 

  • Talent Acquisition: Lead the recruitment and onboarding process for all store positions, personally interviewing final candidates for every role in your district.
  • Retention & Development: Motivate and retain top talent with a goal of 10% vacancy rate; host quarterly touch-bases focused on talent succession.
  • Consistent Coaching: Maintain a rigorous communication cadence with weekly SM meetings and monthly meetings with ASMs and Sales Supervisors, in addition to store visits.
  • District Culture: Build a strong, people-centric culture that fosters high employee engagement and high-performance results.
  • Performance Management: Execute annual reviews that provide clear paths for growth and development for all direct reports.
  • Strategic Planning: Position talent for future expansion through disciplined quarterly talent planning and culture-driving incentives.

Expectations: 

  • Experience: 5+ years of progressive multi-unit retail management experience. Bachelor’s degree or equivalent work experience preferred.
  • Leadership: Proven ability to drive business results and build a positive, high-performing team culture.
  • Travel: Ability to travel 60%–70% within your regional market.
  • Flexibility: Available to work a flexible schedule including days, nights, weekends, and holidays.
  • Tech Savvy: Proficient in GSuite and knowledgeable in Retail Labor Laws.

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $125,000 - $160,000 annually + 10% annual bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

  • Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
  • We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees. 
  • We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds. 
  • We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
  • You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
  • We care about the causes our employees care about so we donate to community efforts on a yearly basis. 
  • We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Want some more?! - Sustainability, Forbes, Fast Company

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