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Sales Lead, Full Time - Broadway Plaza

Walnut Creek, CA

Who we are:

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule:

Full Time Sales Lead

At Reformation, the sales lead is an elite sales professional and a central figure in the Reformation store ecosystem. This is an elevated, commission-based role designed for a high-performing entrepreneur who views retail as a career. You are a Wardrobe Consultant, responsible for managing a private book of business, driving exceptional SPH, and acting as a trend authority. You don't just facilitate transactions; you foster long-term loyalty through expert service and sophisticated clienteling leading to transformational experiences.

Reporting to the Store Manager, essential responsibilities include but are not limited to:

What You’ll Do

Drive Performance & Revenue

  • Own Your Business: Consistently meet and exceed individual sales goals with a relentless focus on driving a high SPH (Sales Per Hour) and KPI’s.
  • Customer Mindset: Act as an entrepreneur within the store, leveraging your product expertise to maximize every customer interaction.
  • Proven Excellence: Maintain extraordinary customer feedback scores (NPS) by delivering an elevated service level that surprises and delights.
  • Strategic Styling: Move beyond single-item requests to provide styling consultations, anticipating your client's needs for their entire seasonal wardrobe.

Sales & Operational Ownership (Keyholder):

  • Opening & Closing: Ensure the store is ready for business the day of and for the next morning, according to the opening and closing checklist. Serve as a trusted keyholder responsible for opening and closing of the store, ensuring all operations, and visual standards are flawlessly executed.
  • Safety & Compliance: Act as the primary leader for facility issues, loss prevention incidents, and emergency procedures during assigned shifts.
  • Seamless Sales Leadership: Maintain sales floor energy and service standards during your segments, acting as the point of contact for the team and customers ensuring flawless store operations that keeps our elevated service seamless from open to close.
  • Transition Management: Conduct chat-ins and handovers during segment changes to communicate key information, ensuring no service gaps occur during staff breaks by maintaining a minimum coverage ratio on the sales floor.
  • Floor Leadership: Lead the sales floor energy and adjusting staff in real-time to balance task business needs, serving as the leader for customer escalations and employee inquiries, and maintaining a solutions-first mindset to keep store energy high.
  • Visual Excellence: Uphold the VM Guidelines throughout your segment, ensuring recovery during time periods.
  • Performance Coaching: Provide in-the-moment coaching and support to associates to ensure sales and service align with the Ref’s service model.

Master Clienteling & Retention

  • Build and Manage a Book: Actively generate and manage a personal client database using Endear and other digital tools to drive repeat business and private appointments.
  • Clienteling: Execute personalized, product-focused, and purposeful outreach strategy to ensure your clients are the first to know about new drops and community activations  tailored to the client’s specific "Ref Journey" and life milestones.
  • Wardrobe Curation: Go beyond the "plus-one", style head-to-toe looks that anticipate your client's needs for their entire lifestyle.
  • Appointment Culture: Proactively schedule and host one-on-one styling appointments, providing an elevated, "white-glove" experience that secures customer retention.

Brand & Product Authority

  • Sustainability Educator: Act as a brand ambassador, sharing the Reformation story and educating customers on our mission to be a circular, climate-positive leader.
  • Product Expert: Share deep product knowledge with genuine enthusiasm, translating technical sustainability details into benefits for the customer.
  • Feedback Loop: Communicate high-level product feedback to leadership to help continuously improve our merchandising and assortment.
  • Team Mentorship: Lead by example on the floor, modeling the sales and service model and sharing pro-tips with the broader team to elevate the collective service level.

Operational Excellence

  • Floor Standards: Ensure the selling floor reflects brand standards at all times, including meticulous attention to visual merchandising and steaming.
  • Integrity: Understand and uphold inventory accuracy, loss prevention standards, and a professional, productive work environment.

What You’ll Bring

  • Proven Track Record: At least 2–3 years of experience in a high-volume, sales-driven, or commission-based luxury/premium retail environment with a history of consistently hitting or exceeding SPH and personal sales targets.
  • Interpersonal Mastery: Exceptional communication skills and emotional intelligence with the ability to build instant rapport and navigate diverse personalities with ease and professionalism.
  • Wardrobing Expertise: A deep passion for styling with a proven ability to "edit" collections for clients based on body type, occasion, and personal style.
  • Self-Starter Mentality: A driven approach to challenges and the self-motivation to treat your role like a career, not just a job.

Compensation:

The wage for this full-time position is $22 - $28 per hour.

  • Available to work a minimum of 30 hours per week, but up to 40 hours per week
  • Daily open availability across a full 7 day work week
  • Able to work flexible schedule (days, nights, weekends, & holidays if required to meet the needs 

Benefits & Perks:

  • Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
  • We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees. 
  • We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds. 
  • We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
  • You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
  • We care about the causes our employees care about so we donate to community efforts on a yearly basis. 
  • We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Want some more?! - Sustainability, Forbes, Fast Company

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