Performance Marketing Manager, Enterprise

About Relay Payments

Relay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces with industry leaders like Pilot Company, Maverik, Schneider, Coyote Logistics, Lineage Logistics, and others to provide secure, reliable over-the-road transactions. Founded in 2019, our Atlanta-based fintech includes more than 150 team members and has won awards for product innovation, customer service, and organizational culture. We are a proud sponsor of NASCAR and William Byron from Hendrick Motorsports for 2024. For more information about Relay, visit relaypayments.com.

About The Role

Are you a dynamic marketer passionate about driving growth in a fast-paced startup environment? Relay Payments is seeking a Performance Marketing Manager, Enterprise, who will be critical in shaping and executing our marketing strategy. As an expert in reporting and pipeline analysis, you will have the opportunity to optimize campaigns across various stages of the sales funnel, ensuring that every initiative you lead delivers measurable impact.

In this role, you’ll take ownership of our ABM campaigns, partner marketing efforts, and the high-profile NASCAR sponsorship. You will work closely with sales reps to create synergy between sales and marketing, driving results that elevate our enterprise segment to new heights. If you thrive in a role where you can take charge, lead cross-functional teams, and see the tangible impact of your work, this is the opportunity for you. Reporting directly to the CMO, you’ll have a seat at the table in driving Relay’s enterprise marketing strategy and significantly impacting the company's growth.

• Develop and execute ABM campaigns targeted at enterprise carriers.
• Collaborate closely with sales teams to ensure seamless integration of marketing campaigns with sales efforts, driving synergies that lead to measurable results.
• Analyze and report on campaign performance across the sales funnel, providing insights and recommendations for continuous improvement.
• Own the strategy and execution of marketing initiatives that support enterprise segment growth.
• Manage the marketing aspects of high-profile sponsorships, including the NASCAR sponsorship, maximizing brand visibility and engagement.
• Lead and optimize partner marketing initiatives, ensuring alignment with broader marketing strategies.
• Stay current with industry trends, competitive landscape, and customer insights to inform and adapt marketing strategies.

About You

• 5+ years of performance marketing experience with a strong focus on ABM strategies for B2B accounts
• Skilled in collaborating with sales teams to optimize territories and surface relevant accounts using intent data
• Proficient in Salesforce reporting, delivering insights that enhance sales and marketing alignment
• Organized, strategic, and disciplined in campaign execution
• Proven track record of measuring and improving campaign effectiveness at every stage of the funnel
• Experienced in creating and executing integrated marketing campaigns across multiple channels (email, direct mail, webinars, digital advertising, social media)
• Familiar with the sales cycle and effective marketing communication strategies to nurture leads, drive adoption, and accelerate growth
• Willingness to experiment and then adapt strategies based on data

Our Core Values

• Invent the Future - We embrace the spirit of invention, the idea that there’s always a better way. Together we dream big, fail fast, drive forward, and find creative solutions where others see roadblocks. We prize grit, resilience and speed as we work to transform our industry and to move it into the future.
  
  
• Own the Work - Our work is a source of personal pride and fulfillment. We’re here because we relish a challenge and enjoy the exercise of proactively identifying and solving problems. We understand the power of accountability and are in constant pursuit of “more and better” for our customers, our partners and ourselves.
  
  
• We’re in it Together - We’re all in, committed to, and driven by our shared ambition and vision; we understand that alignment and collaboration are imperative. We set aside our ego to actively sync with one another, becoming greater than the sum of our parts. We are consistently open and generous with information, clear, concise and direct in our communication.

Why Relay Payments

• This is a game-changing chance to join one of Atlanta’s best-funded, most well-positioned fintech start-ups.
• We are generously sharing equity in the company - everyone’s an owner!
• We invest in your future with our 401K match program and personal/professional development funds. 
• Do what’s best for your mental, physical and emotional health with our “Be Reasonable” PTO policy.
• We offer competitive benefits including medical, dental and vision insurance.
• And lots, lots more!

Relay Payments is an equal opportunity employer. At Relay Payments, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.