Product Marketing Manager

About Relay Payments

Relay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces with industry leaders like Pilot Company, Maverik, Schneider, Coyote Logistics, Lineage Logistics, and others to provide secure, reliable over-the-road transactions. Founded in 2019, our Atlanta-based fintech includes more than 150 team members and has won awards for product innovation, customer service, and organizational culture. We are a proud sponsor of NASCAR and William Byron from Hendrick Motorsports for 2024. For more information about Relay, visit relaypayments.com.

About The Role

Relay Payments is seeking an experienced Product Marketing Manager who can work cross-functionally with our marketing, sales, design, and engineering teams to drive our marketing strategy for our suite of innovative freight tech products. In this role, you will help define and evolve our product marketing strategy, always focusing on delivering value to our customers and prospects. This role will be the primary driver behind development and execution of marketing strategies that increase product awareness and adoption for emerging products and should be an expert in GTM strategy.

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches and feature rollouts, ensuring alignment with overall business objectives.
• Positioning & Messaging: Own the product positioning and messaging to differentiate our products in the market. Develop compelling narratives that clearly communicate the value proposition to various buyer personas.
• Market Research & Competitive Analysis: Conduct in-depth market research and analysis to identify trends, customer pain points, and competitive threats. Use insights to shape product marketing strategies and provide feedback to product teams.
• Go-to-Market Enablement: Partner with the sales, implementation, and account management teams to create impactful enablement materials such as product presentations, sales playbooks, case studies, objection-handling guides, and competitive battlecards.
• Content Creation: Oversee the creation of product-related content, including datasheets, white papers, blog posts, website copy, videos, and webinars that effectively communicate product benefits.
• Campaign Management: Collaborate with agencies to create and execute product-specific marketing campaigns that drive awareness, leads, and customer engagement.
• Monitor & Measure Performance: Define and track key performance indicators (KPIs) related to product marketing activities, such as product adoption rates, lead generation, and market share. Report regularly on performance and adjust strategies as needed.
• Cross-Functional Collaboration: Work closely with product management, sales, customer success, and other teams to ensure product marketing aligns with the broader company strategy and goals.

About You

• Experience: 5+ years of product marketing experience in a payments or technology company.
• Education: Bachelor’s degree in Marketing, Business, or a related field. 
• Strategic Thinking: Ability to think strategically while also executing tactically. Proven experience developing successful go-to-market strategies and positioning complex products in competitive markets.
• Communication Skills: Exceptional verbal and written communication skills with the ability to simplify complex technical concepts for non-technical audiences.
• Market Knowledge: Strong knowledge of market research methodologies and competitive analysis. Familiarity with customer personas, segmentation, and buyer journey mapping.
• Analytical Skills: Data-driven mindset with the ability to analyze data, generate insights, and make informed recommendations. Experience with metrics-driven marketing approaches.
• Collaboration: Demonstrated success working cross-functionally in a collaborative environment, especially with product, sales, and demand generation teams.
• Tech-Savvy: Familiarity with marketing automation tools, CRM platforms (e.g., Salesforce), product analytics tools, and other relevant marketing technologies.
• Problem Solver:  You are an adaptive problem solver, willing to Own the Work and fill in gaps across roles and responsibilities as needed to make our product successful.
• End-to-End Mindset: You use structured, diligent thinking to understand all key components necessary to drive our product's ongoing success.

Our Core Values

• Invent the Future - We embrace the spirit of invention, the idea that there’s always a better way. Together we dream big, fail fast, drive forward, and find creative solutions where others see roadblocks. We prize grit, resilience and speed as we work to transform our industry and to move it into the future.
  
  
• Own the Work - Our work is a source of personal pride and fulfillment. We’re here because we relish a challenge and enjoy the exercise of proactively identifying and solving problems. We understand the power of accountability and are in constant pursuit of “more and better” for our customers, our partners and ourselves.
  
  
• We’re in it Together - We’re all in, committed to, and driven by our shared ambition and vision; we understand that alignment and collaboration are imperative. We set aside our ego to actively sync with one another, becoming greater than the sum of our parts. We are consistently open and generous with information, clear, concise and direct in our communication.

Why Relay Payments

• This is a game-changing chance to join one of Atlanta’s best-funded, most well-positioned fintech start-ups.
• We are generously sharing equity in the company - everyone’s an owner!
• We invest in your future with our 401K match program and dedicated personal/professional development funds. 
• Do what’s best for your mental, physical and emotional health with our “Be Reasonable” PTO policy.
• We offer competitive benefits including medical, dental and vision insurance.
• And lots, lots more!

Relay Payments is an equal opportunity employer. At Relay Payments, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.