Senior Manager, Growth Marketing

About Relay Payments

Relay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces with industry leaders like Pilot Company, Maverik, Schneider, Coyote Logistics, Lineage Logistics, and others to provide secure, reliable over-the-road transactions. Founded in 2019, our Atlanta-based fintech includes more than 150 team members and has won awards for product innovation, customer service, and organizational culture. We are a proud sponsor of NASCAR and William Byron from Hendrick Motorsports for 2024. For more information about Relay, visit relaypayments.com.

About The Role

Relay Payments is seeking a data-driven, revenue-centric Growth Marketer to join our growing team. This role will be responsible for planning, organizing, and executing outbound programs that generate new prospects and advance existing opportunities for the sales team within targeted segments, accounts, and contacts. This role will support and drive ROI across various marketing programs, including account based marketing, customer referral programs, strategic content marketing, paid search, direct mail, paid social, and other strategic initiatives outlined by the executive team. 

The ideal candidate will have previous experience executing multi-channel campaigns to drive lead acquisition and be highly data-driven in making decisions and presenting results. You will be responsible for generating new leads for our sales team and working closely with the revenue team to coordinate programs, content, and track performance. A successful candidate will be results-driven, sales-focused, and able to test new demand generation tactics while creating a program that scales efficiently. Reporting directly to the President and co-founder, this role requires a motivated self-starter who thrives in a hands-on, versatile environment.

Relay Payments is shaking up an industry that relies on age-old payment methods, and our marketing is a mix of traditional tactics that resonate with our audience, coupled with digital techniques that reflect the future we are inventing.

• Develop and execute demand generation strategies across multiple traditional and digital marketing channels, including paid social, paid search, direct mail, Account Based Marketing, strategic content marketing and customer referral programs to drive lead acquisition and engagement.
• Optimize inbound lead flow processes, from lead capture to landing page creation and seamless integration with CRM systems, ensuring efficient lead management and nurturing.
• Develop and execute ABM campaigns and partner marketing initiatives targeting enterprise carriers, driving growth and engagement while aligning with overall marketing objectives.
• Collaborate with sales teams to ensure seamless integration of marketing strategies, maximizing impact across the sales funnel and delivering measurable results.
• Leverage high-profile sponsorships, including NASCAR, and analyze campaign performance to optimize brand visibility, engagement, and ROI.
• Monitor and own key performance metrics, such as MQLs, SQLs, Marketing-Initiated Opportunities, and pipeline health, leveraging insights to refine and improve campaign performance.
• Analyze and optimize the lead lifecycle journey, implementing innovative strategies to enhance lead quality, conversion rates, and overall funnel efficiency.
• Oversee end-to-end project management for demand generation campaigns, ensuring timely delivery and alignment with cross-functional teams.
• Collaborate closely with marketing operations, content, design, sales, and customer success teams to create cohesive and impactful campaigns that align with company goals.

About You

• You have 7+ years of dedicated B2B growth marketing experience with direct mail, ABM, customer referral programs, partner marketing, paid search, and paid social. 
• Demonstrated ability to drive down CAC while increasing marketing's contribution to the sales pipeline.
• Organized and strategic in your thinking and disciplined in your execution.
• Proven track record of measuring and improving the effectiveness of demand generation efforts at each level of the funnel.
• Solid experience creating and executing integrated marketing campaigns using tactics that include email, direct mail, webinars, content, digital advertising, and social channels.
• Track record of developing and managing multiple marketing programs simultaneously.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand generation campaigns.
• Have a strong understanding of how to leverage inbound marketing and content marketing to generate more qualified leads.
• Familiarity with the sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
• Willingness to experiment and then adapt strategies based on data.
• Experience running campaigns directly in platforms such as Google Search, LinkedIn, HubSpot, and Salesforce.
• Previous experience working with BI tools like Tableau or Looker is a plus.

Our Core Values

• Invent the Future - We embrace the spirit of invention, the idea that there’s always a better way. Together we dream big, fail fast, drive forward, and find creative solutions where others see roadblocks. We prize grit, resilience and speed as we work to transform our industry and to move it into the future.
  
  
• Own the Work - Our work is a source of personal pride and fulfillment. We’re here because we relish a challenge and enjoy the exercise of proactively identifying and solving problems. We understand the power of accountability and are in constant pursuit of “more and better” for our customers, our partners and ourselves.
  
  
• We’re in it Together - We’re all in, committed to, and driven by our shared ambition and vision; we understand that alignment and collaboration are imperative. We set aside our ego to actively sync with one another, becoming greater than the sum of our parts. We are consistently open and generous with information, clear, concise and direct in our communication.

Why Relay Payments

• This is a game-changing chance to join one of Atlanta’s best-funded, most well-positioned fintech start-ups.
• We are generously sharing equity in the company - everyone’s an owner!
• We invest in your future with our 401K match program and dedicated personal/professional development funds. 
• Do what’s best for your mental, physical and emotional health with our “Unlimited/Be Reasonable” PTO policy.
• We offer competitive benefits including medical, dental and vision insurance.
• And lots, lots more!

Relay Payments is an equal opportunity employer. At Relay Payments, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.