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Product Marketing Manager

Remote • UK, Germany, Spain or France

About Upsun (formerly Platform.sh) 

Upsun is the cloud application platform humans and robots love. It is built for today’s hybrid teams, where AI agents write and test code and humans focus on solving the problems that really matter. Developers, DevOps engineers, and platform teams use Upsun to build, ship, and scale confidently without wrestling with backend infrastructure. We give you your time back. You get:

  • Predictable performance, even at scale
  • Secure, compliant environments by default 
  • Real-time observability and profiling built in
  • Cloning, configuration, and provisioning in seconds 
  • AI-ready features that plug directly into your stack

The name says it all. "Up" means uptime, reliability, and acceleration. "Sun" reflects our follow-the-sun-support, a 24x7, globally distributed support team keeping the lights on while you rest. Our core belief is that software should power brighter solutions and greater innovation.

Upsunners are a remote, global workforce, and we thrive in a multicultural team. We are committed to open source and an open, welcoming environment. Our team spans the globe and the experience spectrum.

What's our commonality, our cultural fabric? A curious spirit and a thirst for knowledge; an eagerness for innovative ideas and cultures. We believe we can build anything together in an environment that frees you to do your best work.

Our values: 

🌿 We make a positive impact.

✨ We aim for the stars.

💚 We care for each other. 

Impact of a Product Marketing Manager

As a Product Marketing Manager, you play a pivotal role in shaping how we understand and communicate the value of our products. You transform customer insights, market intelligence, and technical capabilities into clear, compelling narratives that resonate with our audiences and attract new customers. Your work directly drives product adoption, customer satisfaction, and go-to-market success.

You thrive on digging deep into customer pain points, identifying what matters most, and articulating how our solutions meet those needs. From developing persona frameworks and messaging architectures, refining our Ideal Customer Profile (ICP), to launching features and strategic partnerships, your efforts help align internal teams and strengthen our external brand presence.

In this role, you report directly to the Director of Product Marketing and collaborate across multiple teams, including Communications, Events, Sales, Product, Enablement, and Advocacy.

What to expect

  • Messaging & Positioning: Develop product value propositions and messaging frameworks that align with product goals and resonate with target personas across industries and use cases.

  • Persona & Use Case Development: Continuously refine persona, vertical, and use case frameworks using customer feedback, market research, and internal data.

  • Go-to-Market Planning: Lead the development and execution of go-to-market strategies for new product features, strategic partnerships, and key launches.

  • Cross-Functional Collaboration: Partner closely with Product Managers, Sales, and Growth Marketing to shape product development using market, competitor, and customer insights.

  • Content Development: Write engaging and strategic marketing content, including website copy, blogs, slide decks, and one-pagers to support awareness and adoption.

  • Enablement: Collaborate with enablement to help them create impactful training materials that clearly communicate product value and differentiation.

  • Thought Leadership: Serve as a subject matter expert in webinars, internal presentations, and potentially external events. Speak confidently and knowledgeably about our product offerings.

  • Market Intelligence: Conduct and maintain competitive research to inform positioning and update both internal documentation and external-facing content.

What you bring

  • Work Ethic & Accountability: A strong sense of ownership. You set and meet deadlines. You thrive when building from scratch, even with limited inputs.

  • Technical Fluency: Ability to quickly absorb technical concepts and translate them into language and stories that resonate with both technical and non-technical audiences.

  • Communication Skills: Exceptional English writing and storytelling skills (including video), with a proven ability to create clear, engaging product narratives.

  • IaaS/SaaS/PaaS Experience: Previous experience in product marketing or product roles within IaaS, SaaS or PaaS companies.

  • Collaboration & Stakeholder Engagement: Adept at gathering insights and aligning with stakeholders across product, sales, and marketing teams in a fully remote environment.

  • Project & Time Management: Capable of managing multiple active projects simultaneously, with varying timelines and levels of complexity.

  • Customer-Centric Mindset: You relentlessly view our work through the customer’s lens, leveraging insights to improve clarity, relevance, and impact.

  • Analytical Thinking: Data-driven with a knack for breaking down complex topics into digestible content that supports strategic goals.

Bonus

  • Go-to-Market Strategy: Experience with Product Led Growth (PLG) and Product Led Sales (PLS) models.

  • Language Skills: Proficiency in French or German language.

Where we hire

At Upsun, remote work isn't just a trend - it's our foundation. The freedom of remote work with the support of a diverse, global team has been our successful model for over a decade. Our culture celebrates flexibility and collaboration, and while we have team members in over 30 countries around the globe, we are currently focused on hiring for this role in France, Germany, Spain, or the UK. Although we’re unable to provide visa sponsorship at this time, we welcome applications from all qualified candidates who are legally authorized to work in these countries. 

How we hire

We know that a great hire won’t meet every requirement that we’ve outlined. If you can see yourself elevating the team, we want to hear your story. Few of us would be here had we not taken a chance.   

You can expect 4 video interviews on Google Meet to follow the order below. Should you successfully move through the entire process you will have the opportunity to meet with a variety of Upsunners. Our goal is to ensure you can make the most informed decision on whether this role, and our culture aligns with what you’re looking for in your future working environment. 

  1. 45 Minutes with Talent Acquisition 
  2. 60 Minutes with Hiring Manager (Director, Product Marketing)
  3. 60 Minutes with Team (IC)
  4. 45 Minutes with Executive (SVP Marketing)

All roles require background checks.

What we offer

💡 A product you can believe in - Join us in transforming how businesses build and manage web applications, driven making a positive impact as a proud B Corp.

🏆 An Award-Winning Workplace - We’ve been recognized by Forbes’ Top 30 Companies for Remote Jobs and France’s Best Workplaces for Women.

🗣️ A culture that values your voice - Join a flexible, open, and inclusive work environment where your voice is encouraged, and your ideas shape our growth and evolution.

🌎 A global team - Collaborate with colleagues from diverse backgrounds across the world, embracing different perspectives

🎉 Benefits and perks - Make the most of what matters to you

🏝 Flexible PTO

🩺 Comprehensive healthcare coverage (UK, Canada, France, Spain, USA)

📈 Company stock options

🧠 Professional development budget

💻 Office equipment budget

💆‍♀️ Wellness budget

🧳 Annual team gatherings

🛜 Internet reimbursement

👶 Inclusive parental leave

✈️ Remote work travel program

You belong here

At Upsun, we celebrate diversity in all its forms and are committed to fostering an inclusive, equitable, and supportive workplace where everyone can thrive. We embrace and value different perspectives, backgrounds, and experiences, because they make us stronger as a team. Whoever you are, wherever you're from, and whatever path you've taken, you are welcome here. We encourage you to bring your whole self to work, connect with others, and share your passion. If you need accommodations at any stage of our hiring process, please let us know. We're here to ensure an accessible and comfortable experience for you.

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