Head of Brand Marketing

About Us

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About The Role

The Head of Brand Marketing you will be responsible for making more women aware of, likely to consider purchasing from, and advocates for Rent the Runway.

What You’ll Do:

• Lead & manage a team including direct reports across brand & integrated marketing, creative, videography, and  photography.. 
• Create a high-performing team, including hiring, coaching & retaining top talent. 
• Review the organizational structure for the team, operating model, and optimal balance of internal and external resources required to support business goals.
• Drive collaborative business plans with business and product partners to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals. Develop and own a clear & strategic roadmap to support these business plans.
• Own the overarching brand strategy, including audience insights, segmentation, & positioning.
• Define the core mechanisms that we will use to grow the brand, and prioritize investments across campaigns, partnerships, & creative production accordingly.
• Oversee the development of major creative campaigns for our core products and brand. Drive decision on campaign goals, support the team in writing inspiring briefs, allocate budget to drive those ideas forward, engage with stakeholders to ensure we achieve desired outcomes, and define clear success metrics & measurement strategies for each campaign.
• Refine the processes our internal creative team uses to respond to marketing briefs and produce remarkable campaigns that drive awareness, retention, loyalty, and growth.
• Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company.

Who You Are:

• Adaptable leader: You've proven that you can lead talented, dynamic teams in high growth environments with limited structure. You can attract world class talent, coach them to achieve their potential. You are highly adaptable, can operate in an environment where plans can shift dynamically and can drive to order and thoughtful prioritization in situations with imperfect information. 
• Results oriented: You set clear and ambitious goals and hold yourself and your team to the highest standard to achieve those goals. You are able to distill complex facts into clear strategy and recommendations. You have a track record of building omni-channel roadmaps that lead to high growth.
• Resourceful marketer: You know how to balance short-term financial goals with medium and longer-term brand needs and growth plans. You’re willing to get scrappy and have experience building brands without enormous budgets. You tap experts in your network to fill gaps in your own expertise and build organizations that complement your own strengths.  
• Customer obsessed: You deeply care about your end customers and will do anything you can to make them happier. You are focused on removing friction from their experiences. You know them intuitively and go beyond just giving them what they want in order to truly delight them. 
• Tenacious: You are motivated by a challenge and are willing to try-fail-try again. You are comfortable with ambiguity. You see obstacles as opportunities.

What You’ve Done:

• 12+ years of brand marketing experience for consumer retail or services
• Experience at direct-to-consumer e-commerce company with $100-500M in revenue
• Experience leading teams & diverse groups of functions
• Experience with a range of brand building channels, including community, content and/or partnerships
• Track record of high-caliber marketing campaigns that cut through the noise and drive business impact
• Brand turnaround experience preferred 

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
• 401k match - an investment in your future.
• Company wide events and outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $154,170 to $220,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.

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