Copywriter - North America

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Job Summary:
We’re seeking a talented Copywriter to craft compelling, consumer-focused messaging and help define the Reolink brand voice in North America. In this role, you’ll bring your security camera and smart home solutions to life through clear, benefit-driven storytelling that educates, reassures, and inspires homeowners and businesses to protect what matters most. You’ll collaborate closely with the Creative Director and cross-functional teams to translate global brand strategies into clear, engaging, and high-performing locally relevant copy. The ideal candidate has a sharp ear for brand voice, a knack for simplifying technical features into relatable benefits, and the ability to write across digital, retail, and campaign channels with precision and persuasion.

Key Responsibilities:
● Develop clear, persuasive, and on-brand copy for product launches, website content, email campaigns, social media, retail packaging, ads, and video scripts.
● Translate complex technical product features (e.g., 4K resolution, solar power, smart detection) into simple, benefit-driven messaging that resonates with North American consumers.
● Maintain and evolve a consistent brand voice that feels approachable, trustworthy, innovative, and empowering—aligned with global standards but tailored to local preferences.
● Collaborate with designers, the Creative Director, social media, PR, and product teams to create integrated campaigns and cohesive storytelling.
● Write high-impact headlines, product descriptions, CTAs, and short-form content that drive engagement, conversions, and brand affinity.
● Adapt copy for different channels and audiences, from tech-savvy homeowners to small business owners, ensuring relevance and cultural fit.
● Partner with the Creative Director to bring bold creative concepts to life through words that complement visual storytelling.
● Stay informed on consumer trends, competitor messaging, and security industry insights to keep content fresh and competitive.
● Proofread, edit, and refine copy to ensure accuracy, clarity, and brand consistency across all touchpoints.
● Present copy concepts and messaging strategies to stakeholders, advocating for ideas that strengthen emotional connection and market position.
● Advocate for locally relevant messaging, providing input and feedback to global teams to ensure resonance in the North American market
● Develop performance-driven copy that supports conversion across DTC, retail, and marketplace environments

Qualifications:
● 5+ years of copywriting experience, preferably in consumer tech, electronics, home security, or lifestyle brands.
● Strong portfolio showcasing persuasive copy across digital channels (social, email, web), product marketing, and campaign work.
● Proven ability to simplify technical concepts into clear, compelling, benefit-oriented language.
● Experience writing for North American audiences, with an understanding of regional tone, humor, and consumer motivations.
● Excellent collaboration skills and experience working with creative, marketing, and cross-functional teams.
● Strong command of English grammar, style, and tone adaptation.
● Familiarity with SEO best practices and digital content optimization.
● Ability to thrive in a fast-paced environment while meeting tight deadlines.
● Bonus: Experience in consumer tech. Experience writing conversion-focused copy (e.g., product pages, paid media, email flows) with measurable impact.
● Comfort working in a fast-paced, evolving environment with a high degree of ownership and ambiguity