Go-To-Market Manager

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Key Responsibilities:

• Responsible for end-to-end product onboarding for all North American retail partners.
• Help facilitate and manage process and execute launch strategy. Responsible for tracking progress. Work with international cross-functional team to ensure a smooth launch and maximize product performance.
• Data Analysis and Reporting - Collect, analyze, and interpret sales data and market trends.
• Great understanding of online and inline marketing tactics and the ability to help execute marketing initiatives that equates to maximum ROI.
• Generate regular reports and dashboards to track key performance indicators (KPIs), sales performance, and marketing effectiveness.
• Identify areas of opportunity and provide actionable recommendations based on data insights.
• Ensure online content is optimized for core skus across all retailer partners.
• Marketing Strategy Optimization - Work closely with the marketing and sales teams to develop and implement data-driven marketing strategies.
• Evaluate the effectiveness of marketing campaigns and promotions, providing insights to refine and optimize future initiatives.
• Conduct competitor analysis to understand market positioning and identify potential opportunities for growth.
• Retail Partner Collaboration - Collaborate with retailer merchandising and marketing teams to align strategies and ensure the successful execution of marketing plans.
• Provide support in planning and executing promotional activities, product launches, and in-store events.
• Maintain strong relationships with key stakeholders internal and retail partners, including tech-focused retailers to ensure ongoing collaboration and partnership growth.
• Customer Insights and Behavior Analysis - Analyze customer behavior and preferences to identify trends and insights that can inform marketing strategies.
• Use customer segmentation and targeting techniques to improve the effectiveness of marketing efforts and personalize customer experiences.
• Assist in managing the marketing budget allocated for Costco-related activities, ensuring efficient use of resources.
• Monitor and report on the return on investment (ROI) of marketing expenditures to ensure financial accountability.
• Partner with product development, sales, and supply chain teams to ensure a cohesive approach to market strategy and execution.
• Provide data and insights to support product development decisions and new product introductions.

Qualifications:

Education: Bachelor’s degree in marketing, Business, Economics, Statistics, or a related field. Advanced degree or certifications in data analysis or marketing analytics is a plus.

Experience: Minimum of 3 years of experience in marketing analysis, data analysis, or a related role, preferably within the retail or consumer goods industry.

Skills:

• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Power BI).
• Experience with CRM systems and marketing automation tools.
• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Detail-oriented with strong organizational and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Key Competencies:
• Analytical mindset with a passion for data and problem-solving.
• Results-driven with a focus on delivering measurable business outcomes.
• Strong interpersonal skills and the ability to build and maintain relationships with retail partners and internal teams.
• Creative thinker with the ability to develop innovative marketing solutions based on data insights.

*This is a hybrid position requiring 3 days onsite and 2 days remote each week.

Application Process:

Interested candidates are invited to submit their resume and cover letter detailing their relevant experience and explaining why they are the ideal fit for this role. Please include specific examples of past work that demonstrate your analytical skills and success in optimizing marketing strategies.