Retail Go-To-Market Manager

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

About the Role

Reolink is a fast-growing global smart security and consumer technology brand focused on delivering innovative camera and smart home solutions.

We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American retail channels. This role is ideal for someone who understands how consumer electronics brands win at retail — including product launches, merchandising, promotions, digital shelf execution, retail media performance, and sell-through optimization.

The ideal candidate has experience working with retailers such as Best Buy, Costco, Walmart, Target, Home Depot, Amazon, or similar consumer electronics channels.

Key Responsibilities

Retail Go-To-Market Execution

- Own end-to-end product launch execution across North American retail partners.

- Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.

- Partner with sales teams and retail buyers to support new item introductions and category growth.

- Work with international teams to ensure successful execution.

Retail Partner & Channel Growth

- Support business growth across retail and online channels.

- Collaborate with merchandising, marketing, and category teams.

- Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives.

- Build strong retailer relationships.

Digital Shelf & Retail Marketing Optimization

- Optimize retailer product pages to maximize conversion.

- Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.

- Monitor performance and recommend improvements.

Sales Performance & Business Analytics

- Analyze retail performance and identify growth opportunities.

- Track revenue, sell-through, units, conversion rate, traffic, ROAS, promotions, and category performance.

- Convert insights into business recommendations.

Competitive & Category Insights

- Monitor competitors, market trends, pricing strategies, and category movements.

- Recommend improvements for product positioning, pricing, promotions, and assortment.

Cross-Functional Leadership

- Partner with Sales, Product Management, Marketing, Operations, Supply Chain, and Global HQ.

- Act as the bridge between product strategy and retail execution.

Qualifications

Required Experience

- Bachelor’s degree in Business, Marketing, Product Management, or related field.

- 3–7 years experience in:

• • Retail account management
  • Channel marketing
  • Retail marketing
  • Category management
  • Go-to-market management
  • Consumer electronics

- Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred.

Preferred Skills

- Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell-through.

- Strong analytical ability.

- Excel, Power BI, Tableau, or retailer analytics experience preferred.

- Strong project management and communication skills.

Ideal Candidate Profile

You:

✓ Understand how products win on the retail shelf and digital shelf

✓ Balance strategy, execution, and analytics

✓ Enjoy working with retailers and cross-functional teams

✓ Use data to improve performance

✓ Have passion for consumer technology and smart home innovation