Back to jobs

Director of Marketplaces

Westminster, CO

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.

This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

 

Our Core Values:

  • Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
  • Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
  • Positive Attitude - Be a glass half-full kind of person and remember to have fun
  • Teamwork without Ego - We put the team above ourselves; we only win together
  • Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

 

About This Role:

The REP Director of Marketplaces will own the strategy, performance, and expansion of all non-DTC revenue channels, including Amazon, TikTok Shop and any future marketplace opportunities. This leader partners closely with the Ecommerce Director, Brand, Operations, Finance, and Product teams to drive profitable growth, ensure channel integrity, and build a world-class multi-marketplace footprint. 

They will oversee marketplace operations end-to-end—catalog management, listing quality, merchandising, fulfillment strategy, compliance, demand planning, advertising oversight, and new-marketplace onboarding—while building the systems and team structure needed for sustainable scale. 

Essential Functions: Include the following. Other duties may be assigned. 

Marketplace Strategy & Growth 

  • Own the Marketplace P&L and develop channel-specific growth strategies for Amazon, TikTok Shop, and emerging marketplaces. 
  • Identify new marketplace opportunities and spearhead expansion plans, ensuring operational readiness and profitability. 
  • Partner with Marketing, Product, and CX to maintain a consistent brand experience across all marketplace environments. 

Channel Operations & Fulfillment 

  • Lead marketplace fulfillment strategy across FBA, FBM, SFP, TikTok fulfillment, and future models- optimizing conversion, cost, and customer experience. 
  • Work closely with Ops and Logistics on inventory forecasting, demand planning accuracy, and reducing stockouts. 
  • Implement processes that ensure accuracy of catalog data, pricing, variations, compliance, and MAP enforcement. 

Reporting, Analysis & Optimization 

  • Build and maintain robust reporting on marketplace sales, category trends, competition, margins, and promotional performance. 
  • Analyze channel data to uncover growth opportunities, SKU gaps, operational inefficiencies, and profitability improvements. 
  • Lead continuous optimization of listings, advertising strategy, content, keywords, and merchandising to drive visibility and conversion. 

Product & Merchandising Insights 

  • Conduct market research to identify product opportunities, category gaps, and competitive threats across marketplaces. 
  • Collaborate with Product Development to validate new items, leverage marketplace insights, and drive assortments tailored for each platform. 
  • Evaluate end-to-end product economics, including costs, fees, shipping, returns, and overall unit economics. 

Content, Creative & Brand Alignment 

  • Partner with Brand and Creative teams to deliver best-in-class imagery, video, A+ content, PDP layouts, and storefront designs. 
  • Ensure all marketplace content supports REP brand standards while being optimized for each channel’s algorithms and customer expectations. 
  • Provide oversight of marketplace advertising (Amazon Ads, TikTok ads, and marketplace PPC) to ensure efficiency and alignment with revenue targets. 

Team Leadership & Cross-Functional Collaboration 

  • Lead and develop a high-performing marketplace team, including managers, specialists, and future roles. 
  • Collaborate closely with Finance, Operations, Legal, and Marketing to streamline processes and uphold compliance. 
  • Build scalable workflows, SOPs, tools, and documentation for all marketplace operations. 

 

What You Will Bring: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Proven ability to lead a multi-marketplace strategy across Amazon, TikTok Shop, or comparable platforms. 
  • Strong analytical foundations; able to interpret complex data, spot trends, and make performance-driving decisions. 
  • Deep knowledge of marketplace fulfillment models (FBA, FBM, SFP, TikTok Fulfilled, 3PL integrations) and how they impact conversion and cost. 
  • Experience managing channel advertising budgets and understanding marketplace PPC ecosystems. 
  • Demonstrated success scaling marketplace revenue while maintaining tight control over margins, brand presence, and channel quality. 
  • Ability to solve highly practical problems in fast-moving environments and adapt when standardization does not exist. 
  • Skilled in developing persuasive presentations, reporting insights, and influencing exec-level stakeholders. 
  • Excellent cross-functional collaboration skills and an “ownership” mindset. 
  • Experience building processes, managing teams, and developing talent. 

 

Education and/or Experience: 

  • Bachelor’s degree (B.A./B.S.) in Business, Marketing, Analytics, or related field; or equivalent combination of education and experience. 
  • 5 to 8 years of marketplace management experience (Amazon experience required; TikTok/Walmart strongly preferred). 
  • 2+ years supervisory or team-lead experience preferred. 
  • Deep hands-on experience with Amazon (Seller Central), including FBA & SFP, is strongly preferred. 
  • Experience working in a high-growth, omnichannel or DTC-plus-marketplaces environment is a plus. 

 

Core Competencies: 

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm. 

Resourcefulness - Securing and deploying resources effectively and efficiently. 

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. 

Strategic Thinking - Demonstrates the ability to identify opportunities and challenges, adapting approaches to evolving trends 

Technical Proficiency & Problem Solving - Ability to use tools and platforms for in-depth analysis and finding solutions. 

Effective Communication and Collaboration - Strong written and verbal communication skills for collaborating with cross-functional teams and leadership 

Results-driven - Action oriented mindset, stiving for measurable, data-driven growth.

 

What's In It For You:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

Compensation base range: $140,000 - $160,000 plus bonus potential.

Day One Benefits!

  • Medical, Dental, Vision (Competitive Benefits Packages Available)
  • Health Savings Account (HSA) with employer contributions
  • Flexible Spending Account (FSA) options
  • LTD/STD, Life and AD&D (100% premiums covered by REP)
  • 401k and Roth options with employer match up to 4%
  • Employee Assistance Program (EAP)

Recharge Yourself!

  • 4 weeks of PTO accrued during your first year
  • 48 hours of sick leave annually
  • 7 paid company holidays with an additional floating holiday
  • Paid Parental leave after 6 months of employment
  • Birthday - Paid day off

Pumped-up Perks!

  • Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
  • Full access to employee gym
  • Employee discount on REP equipment and apparel
  • Daily snacks and drinks provided by REP (for onsite employees)
  • 'Fitness' casual attire
  • Company and team building events
  • Professional growth and development within the organization
  • LIFE-WORK balance

 

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in REP Fitness’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.