Associate Counsel - IP & Contract

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. 

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment. 

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours. 

 

Our Core Values:

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

 

About This Role: 

The Associate Counsel – IP & Contract is a key member of REP’s Legal team, responsible for managing and supporting REP’s intellectual property portfolio—primarily patents, with meaningful trademark responsibilities—and partnering with business teams across Product, Engineering, Sales, Marketing, and Operations to draft, negotiate, and review commercial agreements. This role works closely with internal stakeholders and outside counsel to protect REP innovation, enable business growth, and provide practical, business-forward legal guidance. The ideal candidate is a hands-on utility player who enjoys owning workstreams, building scalable processes, and balancing risk with speed in a fast-moving environment.

This role is based in Westminster, CO with a minimum of three days per week in-office.  No relocation support is available.

Essential Functions: Include the following. Other duties may be assigned. 

• Patent portfolio management and strategy: Partner with Product/Engineering and leadership to identify inventions, evaluate filing opportunities, and support an IP strategy aligned with REP business priorities.
• Patent drafting and prosecution (U.S. and foreign): Draft patent applications and responses, manage U.S. prosecution, and coordinate foreign prosecution through outside counsel (including instructions, review, and docket/budget oversight).
• Trademark clearance and prosecution support: Support trademark search/clearance efforts, coordinate trademark filings and prosecution through outside counsel, and assist with portfolio maintenance and related internal guidance.
• IP rights enforcement and risk mitigation: Support IP monitoring, marketplace enforcement/takedowns, demand letters, licensing or settlement discussions, and escalation to outside counsel as needed.
• Commercial contract drafting and negotiation: Draft, review, and negotiate a wide range of commercial agreements (e.g., NDAs, vendor/supplier contracts, marketing/sponsorship agreements, licensing, promotions, SaaS/technology agreements, and other business contracts).
• Cross-functional legal counseling: Provide practical, solutions-oriented advice to Sales, Marketing, Product, and other business teams on contract terms, IP risk, advertising/marketing rights usage, and related legal issues (including consumer privacy support as needed).
• Outside counsel and dispute/litigation management: Manage and coordinate with outside counsel on IP, trademark, patent prosecution, disputes, and litigation matters as needed (including budgets, internal coordination, and status reporting).

 

Supervisory Responsibilities: 

• Assigns, trains, schedules, or oversees work of legal assistant/paralegal.

Travel:

Rare

What You Will Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Communication Skills:

Ability to read, analyze, and interpret the most complex documents including scientific and technical documents, financial reports, and legal documents.  Ability to respond effectively to the most sensitive inquiries or complaints.  Ability to write legal contracts, patent applications, and persuasive legal arguments with little guidance or review.  Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

Reasoning Ability: 

Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.

Math Ability:

Ability to calculate figures and amounts, such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Computer Skills:

Proficiency with the following

• Microsoft (advanced Word/Docs; comfortable with track changes, redlines, formatting, version control; Excel/Sheets and PowerPoint/Slides as needed)
• PDF software (Adobe Acrobat or equivalent) for mark-up, editing, combining, commenting
• Contract management and E-signature platforms (e.g., DocuSign, Adobe Sign) and basic contract execution workflows
• Legal research tools (e.g., Lexis, Westlaw) and ability to efficiently locate and synthesize legal authority
• IP tools and systems (experience with, or ability to quickly learn, patent/trademark docketing systems; familiarity with USPTO systems such as Patent Center/PAIR and TSDR; coordination with foreign counsel platforms as applicable)
• IP search and competitive research tools (patent and trademark searching; familiarity with common databases/tools is a plus)
• Collaboration and project management tools (Teams; SharePoint; OneNote)

Education & Experience:

• Bachelor's degree (B.A./B.S.) in mechanical engineering, physics, or similar discipline from four-year college or university
• Law degree (J.D.) from accredited law school
• Licensed to practice in Colorado, able to waive into the Colorado bar, or able to meet the requirements for single client licensure
• USPTO registration as patent attorney
• 4 to 7 years legal experience as patent and intellectual property attorney, including significant patent prosecution experience

Additional Experience in These Areas a Plus:

• Meaningful trademark experience, including clearance and prosecution.
• Strong experience in commercial contract drafting and negotiation.
• Experience with privacy policies, advertising/marketing issues, or consumer brand legal support.
• Experience with IP enforcement (online enforcement, demand letters, dispute resolution).
• Experience with litigation management and outside counsel oversight.

Core Competencies:

Decision-making with Business Insight - Understands REP’s products, customers, and competitive landscape to provide timely, well-reasoned, commercially aligned decisions and advice that balance legal risk, business objectives, and practical constraints.

Manages Complexity - Integrates information across IP, contracts, product/engineering, marketing, and operations to deliver clear, actionable guidance.

Drives Results - Consistently delivers high-quality work product in a fast-paced environment; prioritizing effectively and following through to completion.

Communicates Effectively - Translates complex legal and technical issues into clear, persuasive recommendations tailored to different audiences (engineering through executive leadership).

Ensures Accountability - Holds self and partners (including outside counsel) to high standards for quality, deadlines, budget discipline, and responsiveness.

Optimizes Work Processes - Builds repeatable templates, playbooks, and workflows that increase speed and consistency without sacrificing risk management.

Courage / Candor - Raises issues early, gives direct advice, and pushes back appropriately while staying solution-oriented.

Customer Focus (Internal & External) - Prioritizes the needs of internal clients and keeping REP’s end customers in mind when advising on product, marketing, and brand protection decisions.

What's in it for You:

Our commitment to quality and transparency applies not only to our products, but to our people.  We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being.  We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.  

We offer an exceptional compensation package which includes:

Compensation base range: $150,000 - $180,000 annually with bonus potential

Day One Benefits!

• Medical, Dental, Vision (Competitive Benefits Packages Available) 
• Health Savings Account (HSA) with employer contributions 
• Flexible Spending Account (FSA) options 
• LTD/STD, Life and AD&D (100% premiums covered by REP)  
• 401k and Roth options with employer match up to 4% 
• Employee Assistance Program (EAP) 

Recharge Yourself!

• 4 weeks of PTO accrued during your first year 
• 48 hours of sick leave annually 
• 7 paid company holidays with an additional floating holiday
• Birthday - Paid day off 
• Paid Parental leave day 1

Pumped-up Perks!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance 
• Full access to employee gym 
• Employee discount on REP equipment, apparel and nutrition
• Daily snacks and drinks provided by REP (for onsite employees) 
• 'Fitness' casual attire 
• Company and team building events  
• Professional growth and development within the organization 
• LIFE-WORK balance 

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse.  Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  The employee is frequently required to talk, hear, and bend and twist their necks.  Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. 

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be.  It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.  The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned.  Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.