Senior Graphic Designer

About REP: 

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.  

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.  

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters in Colorado with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.  

 

Our Core Values: 

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make 

• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday 

• Positive Attitude - Be a glass half-full kind of person and remember to have fun 

• Teamwork without Ego - We put the team above ourselves; we only win together 

• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it 

 

About This Role: 

REP is looking for a Senior Graphic Designer to join our growing in-house creative team. This role will play a key part in shaping and elevating the visual execution of the global REP brand across digital, print, retail, and experiential touchpoints. Working closely with the Creative Director and cross-functional marketing teams, this position is responsible for bringing campaigns, product launches, and brand initiatives to life through high-quality visual design. 

The ideal candidate combines strong creative instincts with a deep understanding of brand consistency, marketing design systems, and multi-channel execution. This role requires a designer who can think strategically, execute efficiently, and maintain a high level of craft across a fast-paced e-commerce environment. In addition to hands-on design work, this role will help guide external freelance design support and contribute to maintaining scalable creative workflows and asset organization across the department. 

Essential Functions: Include the following. Other duties may be assigned.   

Visual Execution & Brand Consistency: 

• Execute and evolve REP’s visual identity across digital, print, retail, and experiential marketing touchpoints. 
• Collaborate closely with the Creative Director and internal creative team to maintain and elevate brand consistency across all customer-facing content. 
• Lead design critiques and provide thoughtful feedback to internal teammates and external freelance designers. 
• Translate campaign direction and marketing objectives into polished, high-performing visual assets. 
• Partner cross-functionally with e-commerce, email marketing, paid media, content, influencers, retail, events, and product development teams. 
• Stay informed on design, e-commerce, and industry trends to bring fresh creative thinking and relevant visual approaches to the brand. 

Marketing & Campaign Assets: 

• Design assets for performance marketing, paid social, email campaigns, website promotions, landing pages, organic social, and retail marketing. 
• Create compelling layouts and visual systems that support product launches, seasonal campaigns, and brand initiatives. 
• Develop graphics and supporting materials for experiential activations, trade shows, events, and in-person brand experiences. 
• Maintain consistency across both digital and print deliverables while adapting designs to the needs of each platform and audience. 

Process & Creative Operations: 

• Help maintain organized creative workflows, file structures, templates, and asset systems across the department. 
• Lead and review work from external freelance design partners to ensure alignment with REP brand standards and creative expectations. 
• Balance speed of execution with strong attention to detail and design quality. 
• Contribute to process improvements that increase creative efficiency and scalability across the team. 
• Support onboarding and creative guidance for new freelance or internal creative contributors as needed. 

 

 Supervisory Responsibilities:  

• Assigns, trains, schedules, or oversees the work of others. 

 

What You Will Bring: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Visual Execution & Brand Consistency: 

• Execute and evolve REP’s visual identity across digital, print, retail, and experiential marketing touchpoints. 

• Collaborate closely with the Creative Director and internal creative team to maintain and elevate brand consistency across all customer-facing content. 

• Lead design critiques and provide thoughtful feedback to internal teammates and external freelance designers. 

• Translate campaign direction and marketing objectives into polished, high-performing visual assets. 

• Partner cross-functionally with e-commerce, email marketing, paid media, content, influencers, retail, events, and product development teams. 

• Stay informed on design, e-commerce, and industry trends to bring fresh creative thinking and relevant visual approaches to the brand. 

Marketing & Campaign Assets: 

• Design assets for performance marketing, paid social, email campaigns, website promotions, landing pages, organic social, and retail marketing. 

• Create compelling layouts and visual systems that support product launches, seasonal campaigns, and brand initiatives. 

• Develop graphics and supporting materials for experiential activations, trade shows, events, and in-person brand experiences. 

• Maintain consistency across both digital and print deliverables while adapting designs to the needs of each platform and audience. 

Process & Creative Operations: 

• Help maintain organized creative workflows, file structures, templates, and asset systems across the department. 

• Lead and review work from external freelance design partners to ensure alignment with REP brand standards and creative expectations. 

• Balance speed of execution with strong attention to detail and design quality. 

• Contribute to process improvements that increase creative efficiency and scalability across the team. 

• Support onboarding and creative guidance for new freelance or internal creative contributors as needed. 

 

Education and/or Experience: 

• Bachelor's degree in graphic design, Visual Communication, or related field preferred, but not required. 

• 6+ years of professional graphic design experience, preferably within an in-house brand, retail, or e-commerce environment. 

• Strong portfolio demonstrating experience across digital marketing, campaign design, brand systems, and print execution. 

• Experience working within fast-paced marketing or e-commerce teams at an agency or in-house. 

• Experience with motion graphics and short form video edits is a plus. 

• Familiarity with the garage gym, strength training, or fitness industry is a plus. 

 

Core Competencies: 

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. 

Resourcefulness - Securing and deploying resources effectively and efficiently. 

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives. 

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. 

Design Excellence – Maintains high creative standards with strong attention to detail, consistency, and craft across all deliverables. 

Efficiency – Improves workflows and processes to increase speed, reduce bottlenecks, and maintain creative quality at scale. 

Manages Ambiguity – Operates effectively in fast-moving environments where priorities and direction may evolve quickly. 

Organizational Savvy – Understands how to navigate team dynamics, processes, and cross-functional collaboration within a growing organization. 

 

What's in it for You: 

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.   

We offer an exceptional compensation package which includes:  

Compensation base range: $80,000 - $95,000 annually with company bonus potential 

Day One Benefits! 

• Medical, Dental, Vision (Competitive Benefits Packages Available)  

• Health Savings Account (HSA) with employer contributions  

• Flexible Spending Account (FSA) options  

• LTD/STD, Life and AD&D (100% premiums covered by REP)   

• 401k and Roth options with employer match up to 4%  

• Employee Assistance Program (EAP)  

Recharge Yourself! 

• 4 weeks of PTO accrued during your first year  

• 48 hours of sick leave annually  

• 7 paid company holidays with an additional floating holiday 

• Paid Parental leave day 1 

• Birthday - Paid day off  

Pumped-up Perks! 

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance  

• Full access to employee gym  

• Employee discount on REP equipment, apparel and nutrition 

• Daily snacks and drinks provided by REP (for onsite employees)  

• 'Fitness' casual attire  

• Company and team building events   

• Professional growth and development within the organization  

• LIFE-WORK balance  

  

Physical Requirements:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  The employee is frequently required to talk, hear, and bend and twist their necks. The employee may occasionally lift and/or move up to 00 pounds and rarely lift and/or move up to 00 pounds assisted.  Specific vision abilities required by this job include close vision and distance vision.  

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.   

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.