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Sr. Social Media Manager

Westminster, CO

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. 

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment. 

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours. 

Our Core Values:

  • Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
  • Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
  • Positive Attitude - Be a glass half-full kind of person and remember to have fun
  • Teamwork without Ego - We put the team above ourselves; we only win together
  • Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role: 

The Sr. Social Media Manager will lead our Sr. Social Media Content Creator and agency partner to drive excellence across our social media channels by driving execution, accountability, and a consistent brand presence across every channel. Working closely with our external agency, the Sr. Social Media Manager will shape strategy and content calendar management and own the agency relationship day to day. In addition, this position will launch and scale a UGC/Influencer program to grow brand awareness, customer acquisition, and authentic content creation.  

Essential Functions: Include the following. Other duties may be assigned.   

Strategy Ownership: 

  • Social will become a cornerstone of our digital strategy. You will own and drive the adoption of our social media strategy to help drive awareness, growth & engagement meaningfully. Support our existing channels as well as standing up new channels which we are not currently present, with a specific focus on TikTok & YouTube
  • Be our social media expert. You know what is trending, how algorithms are shifting and how we maintain a consistent presence that evolves as the channels evolve. 
  • Must understand how to read and analyze KPIs and results. Partner with external agency to leverage those results into strategic game plans on how we adjust content going forward.
  • Ability to quickly pivot if needed as new trends, partnership posts or launches arise
  • Work with Sr. Content Creator to schedule all posts in advance via Hootsuite 

Agency Ownership:   

  • Own the external agency relationship day to day through active management. Meet with them (alongside our Sr. Content Creator) at bi-weekly status meetings and ensuring accountability against all deliverables across scope.
  • Support community engagement alongside the agency: this position drives activity in the DMs, responding to partnership inquiries and engaging with our consumers in a meaningful way on and off our owned channels 
  • Manage the social content calendar with ICUC and the Sr. Social Content Creator ensuring all key launch dates, brand moments, and content pillars are hit throughout the year  

Influencer/UGC Partner Ownership: 

  • Launch and scale our UGC/influencer program to increase brand awareness, customer acquisition, and authentic content creation—owning influencer selection and communication on key themes and product launches
  • Own the budget for the influencer program and establish clear KPIs for success across platforms
  • Partner with the Sr. Content Creator & Partnerships team to align on strategies and clear dates for collabs or influencer features
  • Focus primarily on REP equipment while also supporting the apparel and Purist influencer programs 

Cross-functional collaboration: 

  • Collaboration with creative, editorial and brand to ensure consistent brand tone, messaging & targeting across all of our channels.  
  • Collaborate cross-functionally with the brand, partnerships, events, global and commercial teams, ensuring we integrate and highlight our key stories, launches, partners, and activations in a way that engages our core and expanded communities 

Travel: 

  • Minimal. Possible there may be some travel to events and partnership activities 

What You Will Bring: 

 

Education & Experience:

  • Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
  • 5-10 years experience as a social media manager on brands with 250k+ followers in the fitness, apparel, lifestyle or nutrition brands
  • Experience leading strategy with the ability to read and react to brand-relevant cultural outputs, making us the relevant & trusted thought leader for our consumers
  • Social media expert on Meta, YouTube & TikTok. You understand what works on each channel and how they perform differently
  • Experience standing up and managing an influencer program with quantifiable results on performance
  • Ability to analyze and evaluate KPIs on social media and turn that analysis into actionable strategy within a content calendar and long-lead planning
  • Experience partnering with creative team members on content calendar, ideation and execution that is on brand 
  • Experience managing an external agency partner  

Core Competencies: 

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. 

Resourcefulness - Securing and deploying resources effectively and efficiently. 

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives. 

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. 

Analytical Thinking: Breaks down complex problems and uses data to make informed, logical decisions. 

Adaptability: Modifies behavior smoothly and constructively in response to unforeseen setbacks and changing business priorities. 

Initiative: Identifies opportunities for improvement and takes proactive action without requiring constant oversight 

Accountability: Takes ownership of assigned tasks, meets deadlines, and follows through on commitments with high integrity.

 

What's In It for You:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment. 

We offer an exceptional compensation package which includes: 

Compensation base range: $115,000-125,000 annually plus bonus potential

Day One Benefits!

  • Medical, Dental, Vision (Competitive Benefits Packages Available)
  • Health Savings Account (HSA) with employer contributions
  • Flexible Spending Account (FSA) options
  • LTD/STD, Life and AD&D (100% premiums covered by REP)
  • 401k and Roth options with employer match up to 4%
  • Employee Assistance Program (EAP)

Recharge Yourself!

  • 4 weeks of PTO accrued during your first year
  • 48 hours of sick leave annually
  • 7 paid company holidays with an additional floating holiday
  • Paid Parental leave after 6 months of employment
  • Birthday - Paid day off

Pump-up Perks!

  • Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
  • Full access to employee gym
  • Employee discount on REP equipment and apparel
  • Daily snacks and drinks provided by REP (for onsite employees)
  • 'Fitness' casual attire
  • Company and team building events
  • Professional growth and development within the organization
  • LIFE-WORK balance

 

PHYSICAL REQUIREMENTS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

 While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted.  Specific vision abilities required by this job include close vision and distance vision. 

 REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  

 This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.

 

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