B2B Marketing Manager

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. 

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment. 

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours. 

 

Our Core Values:

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

 

About This Role: 

REP Fitness is looking for an experienced B2B Marketing Manager to serve as the primary demand generation lead for our commercial and retail business. This role is focused on creating strategies and executing campaigns designed to develop qualified leads and nurture prospects across multiple buyer types and vertical markets, including gyms and studios, universities, hospitality, local and government facilities, as well as drive traffic into our retail stores.  

This is both a strategic and execution-oriented role. You will define and own the end-to-end integrated B2B marketing strategy for REP’s commercial and retail segments, and you will be accountable for bringing that strategy to life across online and offline channels — with heavy emphasis on paid digital, CRM, industry events, and in-store activations. You will build and execute scalable, segmented go-to-market plans in close partnership with Sales, Marketing, eCom, and Sales Ops teams, supporting pipeline growth and full-funnel adoption across multiple verticals. 

The ideal candidate is a strategic B2B marketing leader with a proven track record in demand generation and integrated marketing — someone who combines high-level strategic thinking with hands-on execution in digital marketing and emerging technologies. You will own internal reporting on B2B marketing vision, strategy, and performance for Sales, manage REP’s paid media agency relationship for B2B, oversee HubSpot Marketing Enterprise, and be responsible for tracking and sharing KPIs. You know how to build programs that the Sales teams rely on and how to connect marketing investment to deliver measurable business results. 

Essential Functions: Include the following. Other duties may be assigned.

Pipeline & Lead Generation

• Develop and execute multi-channel demand generation campaigns targeting commercial gym owners, facility managers, universities, government accounts, other institutional buyers as well as end-user retail store buyers, with tailored creative to each segment. The goal is to drive virtual consultations and/or in-showroom traffic.
• Build segmented go-to-market plans with Sales, identify vertical priorities, and align to demand generation KPIs. 
• Inform quarterly lead volume and pipeline targets with Sales leadership; track progress and adjust tactics proactively when trending below goal
• Partner with retail team to build yearly activation calendar supported by promotions, events, and other initiatives.  

Campaign & Digital Marketing 

• Own REP’s paid B2B media strategy — manage the external agency across Meta, Google, and other channels; set strategy & brief campaigns that align with commercial and overarching brand priorities, review performance against defined KPIs, and hold the agency accountable for results 
• Inform SEO strategy and digital lead generation for commercial and retail / showroom audiences — keyword opportunities, content support, and conversion optimization 
• Leverage data to provide recommendations for the Ecom team to optimize key landing pages and form submission  
• Plan and execute integrated B2B campaigns across paid media, email, events, social media, in-store activations, and partner programs that tie to larger brand marketing strategy — ensuring channels work together toward a unified buyer journey 

Brand Management & Cross-Functional Collaboration 

• In partnership with Marketing, develop and implement strategic go-to-market plans to drive revenue, increase brand awareness, and accelerate category expansion for Commercial 
• Partner with internal GTM team to align Commercial launches with overall REP business strategy, ensuring both categories contribute meaningfully to company-wide revenue targets.  
• Work with Sales, Sales Operations, E-Commerce, Marketing and Product teams to ensure campaigns reflect current brand strategy, inventory, product launches, promotions, and sales priorities 
• Support retail / showroom channel marketing alongside commercial campaigns, maintaining consistent brand and product positioning across all B2B touchpoint 

CRM Ownership & Marketing Infrastructure 

• Own setup, integration, and ongoing management of HubSpot Marketing Enterprise — configured for segmentation, lead scoring, automation, and closed-loop reporting between Marketing and Sales 
• Build and maintain dashboards tracking lead volume, campaign performance, pipeline contribution, and revenue attribution for Sales and leadership 

Retail / Showroom Ownership: 

• You will own the marketing strategy to support ongoing traffic and awareness of our retail / showroom locations. This includes aligning on any in-store activations, awareness campaigns (OOH, direct mail, digital, crm, etc), partner activations, etc.  
• Partner with creative team and the retail store Director to ensure overarching brand campaigns and brand standards are met in-store.
• Manage yearly retail and showroom marketing calendar of activations 

Events & Field Marketing 

• Support the Sales and Events team to execute trade shows, regional activations, and showroom events end-to-end — logistics, booth strategy, materials, and on-site lead capture 
• Build pre-, during-, and post-event HubSpot sequences for each activation 
• Report event ROI after each activation and use results to guide future investment decisions 

Reporting & Sales Alignment 

• Deliver a weekly report covering campaign performance, pipeline contribution, progress against goals, and upcoming priorities
• Close every campaign or event with a documented postmortem and present to Sales team 

Travel: Up to 10% travel (domestic and occasional international), primarily for trade shows and field marketing activations.

What You Will Bring: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Data fluency —build dashboards, read analytics, and make decisions based on performance data.  
• CRM proficiency — develop specific workflows, automations, lifecycle stages, and reporting structures  
• Digital marketing and SEO knowledge — solid working understanding of on-page SEO, paid search strategy, email marketing, and B2B lead generation best practices 
• Project and campaign management — capable of managing multiple campaigns, verticals, and agency relationships simultaneously without losing track of deadlines, budgets, or outcomes 
• Written and verbal communication — writes clearly and professionally and communicates proactively with Sales without being prompted 

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent experience will be considered 
• 5+ years of B2B marketing experience with a clear track record of generating qualified leads, growing pipeline, and contributing to revenue — not just campaign execution 
• Hands-on experience building and managing workflows in HubSpot Marketing Enterprise; experience in HubSpot specifically is strongly preferred 
• Demonstrated experience managing paid media campaigns targeting B2B audiences — with comfort holding vendors accountable to measurable KPIs 
• Experience partnering with multiple cross-functional leads to drive in-store demand and interest across brand, partnerships, social, events, etc. 
• Proven ability to plan and execute integrated campaigns across multiple channels  
• Experience working directly alongside or embedded with a sales team  
• Experience marketing to commercial buyers, institutional accounts, or retail / showroom consumers is a plus; background in fitness, sports, or equipment industries is preferred but not required 

Core Competencies: 

Action Oriented — Moves quickly on opportunities; doesn’t wait for perfect conditions 

Strategic Thinking — Balances long-term brand presence with short-term pipeline goals 

Cross-Functional Collaboration — Builds strong working relationships with Sales and across departments 

Data-Driven Decision Making — Grounds recommendations in evidence, not assumptions 

Resourcefulness — Finds ways to execute effectively within available resources 

Proactive Communication — Stakeholders never have to chase this person for a status update 

Results Ownership — Sets KPIs, tracks progress, flags problems early, and adjusts 

 

What's In It for You:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment. 

We offer an exceptional compensation package which includes: 

Compensation base range: $90,000-105,000 annually plus bonus potential

Day One Benefits!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

Recharge Yourself!

• 4 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

Pump-up Perks!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

 

PHYSICAL REQUIREMENTS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

 While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted.  Specific vision abilities required by this job include close vision and distance vision. 

 REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  

 This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.