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Social Media Coordinator
About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)
For more than 55 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.
Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for everybody. As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others. We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit our website.
About the role:
The focus of this position will be to build capacity for the social team by supporting state social accounts and building a more robust state social media presence. The Social Media Coordinator will partner with state chapters to support and elevate local events, op-eds, and campaigns through Instagram and Twitter content. They will also monitor and track social media performance across chapter accounts, and share insights to help improve strategy and reach. The Social Media Coordinator will also maintain regular communication with state teams, offering digital support and responding to requests in a timely, collaborative manner.
The ideal candidate will have strong writing skills, the ability to manage multiple projects and competing priorities, and be detail-oriented and organized, with the ability to communicate effectively. They will also have a respect for and a commitment to diversity, equity and inclusion. The goal of the Social Media Coordinator will be to support the social media team by working directly with the states to grow their social media channels to reach more supporters and potential supporters in chapter states.
Location: Remote
Reports to: Associate Director of Social Media
This Position Is: Full Time, Non-exempt, Union Level 2
Salary: $50,000 - $58,000
Responsibilities:
- Assist with state chapters to support and elevate local events, op-eds, and campaigns through Instagram and Twitter content;
- Under the direction of the Associate Director of Social Media, provide hands-on guidance and training to chapters on social media best practices, content planning, audience engagement, and platform trends;
- Review and offer feedback on chapter-generated content to ensure it aligns with the organization’s branding and messaging guidelines;
- Monitor and track social media performance across chapter accounts, and share insights to help improve strategy and reach;
- Maintain regular communication with state teams, offering digital support and responding to requests in a timely, collaborative manner;
- Work closely with the national communications team to ensure cohesion across platforms and messaging;
- Maintain social media calendars for each chapter, with an eye toward consistent posting on a variety of topics;
- Support live social media coverage of select events, which may occasionally require availability during evenings and weekends;
- Support national social media channels as needed;
- Additional duties may be assigned consistent with the responsibilities and qualifications in this job description.
Qualifications:
- At least 2 years of professional experience;
- Strong organizational skills;
- Strong writing skills;
- Experience with Slack, Google workspace tools, and Canva;
- Knowledge of social media best practices;
- Knowledge of social media calendar tools;
- Experience analyzing performance metrics;
- Project management skills;
- Flexibility and adaptability, with a willingness to navigate competing priorities;
- Demonstrated commitment to contributing to a workplace where diversity, equity, and inclusion is valued and centered in their work;
- Demonstrated commitment to Reproductive Freedom for All’s mission and values and a commitment to reproductive freedom and gender equity.
OPTIONAL: Nice-to-haves (or excited-to-learns):
- Experience with Sprout Social;
- Spanish fluency;
- Graphic design skills.
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