Director of Executive Digital Communications

About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)

About the role:

This is a high-impact role responsible for leading and executing the President & CEO’s digital presence — spanning content strategy, influencer engagement, platform growth, and day-to-day voice across social, video, and emerging channels. The Director will drive the development of core storytelling products, including the organization’s podcast and YouTube ecosystem, and create rapid-response and in-the-field content that captures key political moments and translates them into compelling digital experiences. 

In this role, the Director will shape platform-native content, guide direct-to-camera video strategy, and identify opportunities across nontraditional and emerging media — from LinkedIn to podcasts and beyond — to expand reach and influence. They will also work in tandem with department leaders to identify and pitch progressive podcasts, and speaking and media opportunities that elevate the President’s voice and extend the organization’s reach.

The Director will ensure the President & CEO’s voice is clear, consistent, and dynamic across platforms, evolving to meet the moment while staying true to its core, and will help build storytelling that brings people into the fight — translating urgency into content that feels immediate, human, and actionable.

The ideal candidate is a strong writer and creative thinker with sharp digital instincts — proactive, fluent in social and messaging strategy, and deeply attuned to voice. They are eager to learn and reflect the President & CEO’s voice with authenticity and precision, and stay ahead of platform trends and emerging digital spaces.

This role will work in close proximity to our President & CEO and should have comfort operating in a high-trust, fast-paced executive environment that includes managing feedback cycles and proactively driving recommendations.

The Director will report to the SVP of Communications and Digital Strategy and sits at the intersection of the Communications and Digital teams, supporting the organization’s broader goals through the President & CEO’s voice, visibility, and engagement.

Location: Hybrid in Washington, DC

Reports to: Senior Vice President of Communications and Digital Strategy

Positions Directly Reporting to this Position: N/A

This Position Is: Full-time, Exempt, Non-Union

Salary: $125-000, $165,000

Responsibilities:

• Develop and execute a digital-first executive communications strategy for the President & CEO — treating her digital presence with the same strategic weight as traditional media, while centering equity, inclusion, and transparency in how stories are told and audiences are engaged.
• Craft compelling scripts, talking points, and messaging that reflect the President & CEO’s dynamic voice, grounded in authenticity, clarity, and transparency, and aligned with the organization’s values.
• Identify and produce high-impact direct-to-camera content, including rapid-response, trend-aware moments and deeper issue explainers.
• Capture and elevate the President & CEO’s presence across organizing events, political engagements, endorsements, and stakeholder convenings — translating real-world energy into digital content that brings people into the movement.
• Develop platform-specific social strategies across channels, including Instagram, Threads, X, Bluesky, and LinkedIn, with a strong understanding of how content performs on each platform.
• Design and execute audience targeting strategies to ensure content reaches and resonates with priority audiences, particularly on LinkedIn and Instagram. 
• Generate proactive, creative social content ideas that break through — consistently bringing fresh, culturally relevant concepts to the table.
• Stay ahead of social trends, platform shifts, and emerging formats, with a willingness to test, iterate, and push into new spaces.
• Continuously assess performance and evolving digital behaviors to refine strategy and drive greater impact, sharing insights and learnings with stakeholders to support transparency and collaborative decision-making.
• Partner cross-functionally with Political, Organizing, Development, Communications, and Digital teams to align messaging, surface opportunities, and ensure cohesion across channels.
• Work in tandem with internal teams to identify and pitch podcast appearances, speaking engagements, and other nontraditional media opportunities that expand the President & CEO’s reach, ensuring opportunities reflect the organization’s values and commitment to inclusive storytelling.
• Lead the strategy, production, and execution of the President &CEO’s podcast, My Body. My Pod., a flagship storytelling platform central to the organization’s narrative infrastructure.
• Interact directly with podcast vendors, contractors, and internal collaborators to deliver a polished, high-quality product.
• Lead podcast guest strategy, including booking, preparation, and follow-through, ensuring each episode aligns with broader organizational goals. 
• Develop episode concepts and question frameworks that advance core narrative priorities and drive compelling, story-forward conversations.
• Partner with video and digital teams to produce, package, and promote podcast content across platforms.
• Based in the Washington, DC area, with the ability to work from the office 2–3 days per week and travel (up to 25%) to support the President & CEO, staff events, partnerships, and in-the-field content capture—ensuring strong visibility and real-time, transparent storytelling in dynamic environments.
• Develop and manage relationships with celebrities, cultural figures, creators, and media partners, identifying and activating strategic opportunities across campaigns, events, and storytelling platforms.
• Build and activate partnerships with progressive and mission-aligned organizations — identifying opportunities to collaborate on campaigns, show up together in key moments, and amplify shared priorities.
• Serve as a connector across talent, partners, and internal teams to ensure cohesive, high-impact activations, grounded in collaboration, transparency, and excellence.
• Other duties may be assigned that are consistent with the requirements and qualifications in this job description. 

Qualifications:

• 5–9+ years of experience in digital communications, executive communications, digital strategy, or related fields, with a demonstrated commitment to excellence and continuous improvement.
• Demonstrated experience managing executive or high-profile digital presence, with strong instincts for what resonates across platforms including Instagram, Threads, X, Bluesky, LinkedIn, YouTube, and emerging channels, grounded in inclusive and equitable audience engagement.
• Deep understanding of social media strategy, audience targeting, and platform dynamics, including leveraging influencer partnerships to expand reach and drive engagement in ways that reflect equity, inclusion, and authentic representation.
• Experience developing and producing direct-to-camera content, rapid-response messaging, and narrative-driven digital storytelling.
• Strong understanding of how to leverage influencer partnerships within broader social media strategy, balancing authentic voice with clear messaging and brand alignment.
• Strong creative and strategic thinking skills, with a track record of generating proactive, culturally relevant content ideas.
• Comfortable partnering with senior leadership, skilled at managing feedback cycles, anticipating needs, and proactively moving work forward.
• Highly collaborative, with experience working cross-functionally to align messaging and execute integrated strategies.
• Strong understanding of the political, cultural, and digital landscape, particularly in the context of reproductive rights, social justice, or progressive advocacy.
• Detail-oriented and highly organized, with the ability to manage multiple priorities and deadlines without sacrificing quality, reflecting a standard of excellence and accountability.
• Curious, adaptive, and forward-looking — with a demonstrated commitment to staying ahead of trends, testing new approaches, and continuously improving performance.
• Strong interpersonal skills and the proven ability to engage with individuals of varied lived experiences.
• High emotional intelligence and the demonstrated ability to give and receive feedback to move the work forward.
• Excellent communication skills, both verbally and in writing, with a commitment to clarity, transparency, and inclusive communication.

OPTIONAL: Nice-to-haves (or excited-to-learns):

• Experience with video production and editing, including proficiency in tools such as Adobe Premiere and/or Adobe Photoshop.
• Strong understanding of social analytics and audience targeting, including experience using data to inform content strategy and optimize performance across platforms.
• Familiarity with the reproductive freedom landscape, including abortion access policy, movement dynamics, and the broader political context shaping the fight.
• Established relationships with progressive podcasts, digital creators, or nontraditional media outlets, or demonstrated ability to build and navigate those spaces.
• Experience pitching and securing placements across podcasts, digital media, and speaking opportunities, including thought leadership placements and high-visibility platforms.