Senior Director of Digital Communications

About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)

About the role:

Reproductive Freedom for All is looking for a tested digital communications leader to build and lead one of the most ambitious digital communications programs in politics.

We're looking for someone whose expertise has been built through robust experience—someone who knows what exceptional digital communications looks like, exercises strong judgment in fast-moving environments, and is driven to keep learning as platforms, technology, and audience behavior evolve.

This is not a role for someone who thinks digital communications is simply about posting content. We are looking for a leader who understands that every post, every video, every podcast, and every campaign is an opportunity to mobilize our more than 4.5 million members, engage the 8 in 10 Americans who support reproductive freedom, reach new audiences, shape culture, build political power, elect reproductive freedom champions, and hold anti-abortion politicians accountable at the ballot box.

As our Senior Director of Digital Communications, you will set the vision for Reproductive Freedom for All's digital communications program—leading our social media presence, creative operation, podcast ecosystem, YouTube strategy, creator partnerships, executive digital communications, and the talented team responsible for bringing that vision to life. You'll build, mentor, and inspire a high-performing team committed to setting the standard for digital excellence in the reproductive freedom movement, creating a culture where creativity, experimentation, thoughtful feedback, collaboration, and continuous learning are expected every day.

You’ll understand that digital doesn’t just raise our profile—it’s a critical part of our strategy. You’ll build relationships across teams and execute strategies integrated with our communications, government relations, political, and organizing teams. Your goal is not just more clicks and follows, it’s electing reproductive freedom champions, holding politicians accountable, and defending and expanding reproductive freedom policies.

You'll know when to move quickly and when to slow down. You'll understand that factual doesn't have to mean boring. Serious doesn't have to mean stale. You'll know how to communicate complicated issues with clarity, humanity, urgency, and creativity.

You'll constantly ask:

"Will this stop someone's scroll?"

"Will this reach someone new?"

"Will this make someone care?"

You'll stay laser focused on impact—not vanity metrics—measuring success by whether our work mobilizes members, reaches new audiences, shapes the national conversation, and helps build the power needed to protect reproductive freedom.

You'll help establish Reproductive Freedom for All as the premier digital hub for creators, influencers, celebrities, and trusted messengers in the reproductive freedom movement, while elevating the digital voices of our organization's leaders and expanding our influence far beyond our own channels. 

Most importantly, you'll be the kind of leader people want to work for—someone who develops talent, inspires teams, welcomes feedback, raises the creative bar every day, and believes exceptional digital communications doesn't just tell stories. It builds movements, grows political power, and helps secure reproductive freedom for future generations.

Location: Hybrid in Washington, DC

Reports to: Senior Vice President of Communications and Digital Strategy

Positions Directly Reporting to this Position: Deputy Director of Social Media

This Position Is: Full Time, Exempt, Non-Union

Salary: $165,000 - $205,000

Responsibilities:

Strategy

• Lead Reproductive Freedom for All's digital communications program, setting the vision and raising the standard for how the organization shows up across every digital platform;
• Lead the organization's creative vision across social media, video, podcasts, graphics, photography, and digital storytelling, ensuring content is compelling, factual, thoughtful, emotionally resonant, and built to perform;
• Develop digital strategies rooted in performance, audience behavior, and platform expertise—understanding that every post, video, graphic, and campaign is an opportunity to mobilize our members, reach new audiences, strengthen our movement, and build the political power necessary to protect and expand reproductive freedom;
• Establish clear goals, performance benchmarks, and reporting systems that measure meaningful impact, using data and insights to continually improve creative execution, audience growth, engagement, and organizational influence; 
• Lead the strategic vision, production, promotion, and long-term growth of My Body. My Pod., expanding its reach while identifying new opportunities across YouTube and other long-form storytelling platforms;
• Shape how the organization's leaders show up online, building executive digital platforms that expand our influence while positioning Reproductive Freedom for All as the leading digital voice in the reproductive freedom movement.

People Management

• Build, lead, mentor, and inspire a high-performing team of digital strategists, content creators, designers, and communicators—creating a culture of creativity, collaboration, continuous learning, and accountability where people are empowered to do the best work of their careers;
• Work collaboratively across Communications, Government Relations, Political, Organizing, Development, Digital Marketing, and Campaigns to ensure integrated messaging, cohesive storytelling, and coordinated digital execution across the organization.

Content & Platforms

• Lead the organization's social media ecosystem across Instagram, TikTok, Threads, X, Bluesky, LinkedIn, YouTube, and emerging platforms, ensuring every channel works together to grow our movement, mobilize our members, and advance organizational priorities;
• Foster a culture of experimentation, encouraging the team to test new ideas, embrace emerging platforms and formats, learn from analytics, and continually evolve as the digital landscape changes;
• Build and manage a best-in-class content operation that consistently delivers creative work people choose to watch, share, and engage with—not content produced simply to fill a publishing calendar;
• Develop and manage a comprehensive YouTube strategy that extends the organization's storytelling, grows subscribers, and creates new opportunities to engage audiences through video;
• Manage rapid response digital communications during key political moments, ensuring the organization moves quickly without sacrificing accuracy, creativity, or strategic discipline;
• Stay relentlessly curious about the evolving digital landscape, emerging platforms, creator culture, audience behavior, and new technologies—bringing fresh ideas, proven best practices, and a commitment to continuous learning into every aspect of the team's work;
• Travel as needed to capture content, support campaign moments, major events, endorsements, podcast recordings, and other opportunities that elevate the organization's visibility and impact.

Partnerships & Vendor management

• Establish Reproductive Freedom for All as a premier digital and creative partner for creators, influencers, celebrities, and trusted messengers in the reproductive freedom movement—building a best-in-class partnership program that expands our reach, strengthens campaigns, and creates new opportunities for cultural and digital storytelling;
• Build and manage Repro For All’s creator, influencer, celebrity, and cultural partnership strategy, cultivating long-term relationships and developing opportunities for collaboration, amplification, and original content;
• Partner closely with National Organizing, Government Relations, Political, Campaigns, and other teams to translate existing organizational relationships and programmatic work into compelling digital storytelling and amplification opportunities, with clear ownership and coordination across teams;
• Serve as the digital and creative lead on cross-functional partnerships, bringing expertise in audience, platforms, content, production, and distribution while respecting functional ownership of relationships with elected officials, movement partners, advocates, and grassroots leaders;
• Develop systems and infrastructure for identifying and activating trusted messengers across campaigns—including creators, cultural figures, advocates, elected leaders, storytellers, and organizational partners—so that teams across RFA can more effectively leverage digital voices to advance shared goals;
• Manage agency partners, production vendors, freelancers, and consultants, ensuring high-quality creative work is delivered on time, on budget, and aligned with organizational priorities.

• Additional duties may be assigned consistent with the responsibilities and qualifications in this job description.

Qualifications:

• 10+ years of progressive leadership experience in digital communications within political campaigns, advocacy organizations, mission-driven nonprofits, government, or related organizations, with a demonstrated track record of building high-performing digital programs that drive measurable impact;
• Proven experience leading, mentoring, and developing high-performing teams of strategists, creatives, designers, content producers, and digital communicators, fostering a culture of collaboration, innovation, accountability, and continuous learning;
• Deep expertise in digital communications, audience growth, and platform strategy, with a demonstrated understanding of how compelling storytelling builds movements, mobilizes supporters, shapes public narratives, and drives political action;
• Significant experience leading integrated digital communications across social media, video, podcasts, creative, and emerging platforms, with exceptional editorial judgment and storytelling instincts;
• Experience managing podcast, video, or other recurring digital storytelling products from concept through production, promotion, and distribution;
• Experience developing and managing relationships with creators, influencers, celebrities, media partners, agencies, or other external collaborators to expand reach and strengthen campaigns;
• Deep understanding of the intersection of politics, advocacy, culture, and digital communications, with experience navigating fast-moving news cycles, rapid response, and high-profile public campaigns;
• Demonstrated ability to lead in ever-changing, high-pressure environments, exercising sound judgment while balancing speed, accuracy, creativity, and strategic decision-making;
• Outstanding written, verbal, and interpersonal communication skills, with the ability to provide thoughtful feedback, build consensus, and communicate effectively with colleagues, senior leadership, external partners, and public-facing principals;
• Experience managing complex projects, budgets, vendors, consultants, and competing priorities while consistently delivering high-quality work on deadline;
• A collaborative and empowering leadership style grounded in humility, curiosity, inclusion, and continuous improvement. Welcomes different perspectives and feedback, creates space for people to contribute and thrive, invests in developing others, and inspires teams to do their best work;
• Demonstrated ability to connect with people across diverse backgrounds, perspectives, and lived experiences—and to translate those experiences into authentic, compelling storytelling. Brings a commitment to elevating voices and stories that have too often been overlooked or unheard;
• Passion for advancing reproductive freedom and a commitment to the mission and values of Reproductive Freedom for All;
• Demonstrated commitment to Reproductive Freedom for All’s mission, values and goals;
• Demonstrated commitment to contributing to a workplace where diversity, equity, and inclusion is valued and centered in their work in general;
• Readiness and enthusiasm to make connections with people of different lived experiences; success in managing teams of individuals with diverse backgrounds; Experience working with underrepresented communities;
• Demonstrated deep commitment to diversity, equity, and inclusion in all aspects of leadership and decision-making, specifically. 

OPTIONAL: Nice-to-haves (or excited-to-learns):

• Familiarity with the reproductive freedom landscape, including abortion access policy, movement dynamics, and the broader political context shaping the fight;
• Established relationships with progressive podcasts, digital creators, or nontraditional media outlets, or demonstrated ability to build and navigate those spaces.