Senior Marketing & Partnerships Manager

Location

Hybrid: 3:2 schedule, 3 days in-office, 2 days remote (after initial 3-month in-office only training period)

Schedule

Monday-Friday, 9-5 PM, w/1-hour for lunch; occasional evenings and weekends

Target Start Date

June 15, 2026

Manager

Chief Growth & Impact Officer - Madeleine Barr 

Job Summary

Ready to shape how a mission-driven solar company reaches new markets and builds lasting community partnerships? As Senior Marketing & Partnerships Manager at Resonant Energy, you'll own the strategy, systems, and team that drive brand recognition and qualified leads across Massachusetts and beyond.

What You'll Do:

You'll develop and execute marketing strategy across earned media, digital channels, community outreach, and referral programs, while building the infrastructure that makes that activity trackable and repeatable. You'll lead market-entry research for new geographies, define KPIs, and build the playbooks that help your team convert outreach into pipeline. Alongside marketing, you'll develop and manage partnerships with mission-aligned organizations, negotiate partnership agreements, and represent Resonant at events and conferences. You'll directly manage a team of three, setting expectations, coaching for growth, and creating coordination systems that connect the Partnerships and MarCom team to the broader business development effort.

What Makes This Role Exciting:

This is a builder role at a company with real momentum and a great team. Resonant is expanding into new markets and needs the infrastructure—campaigns, partnerships, playbooks, metrics—to get there. You'll have meaningful ownership over how the company grows its brand and generates leads, with a direct line between the systems you build and the communities that benefit from expanded solar access. If you want to do strategic marketing work that is also genuinely mission-driven, this is it.

You'll Thrive If You:

• Can hold both the strategic picture and the operational details, comfortable setting direction one moment and building a tracking system the next
• Are energized by new market problems, where the playbook doesn't exist yet and you have to create it
• Build trust easily with mission-driven organizations and can translate Resonant's value proposition into language that resonates with nonprofits, community institutions, and developers
• Take ownership of team performance, not just your own, and find genuine satisfaction in developing the people you manage
• Care about brand consistency and bring strong instincts for voice, message, and what makes content land

Your Responsibilities

Marketing Strategy & Execution (45%)

• Develop and implement marketing strategy to drive lead generation across earned media, digital channels, community outreach, referrals, and returning clients
• Build infrastructure for regular, targeted outreach and marketing—including cadence frameworks, content standards, and performance tracking—that enables the team to reach new clients and build brand in new and existing markets
• Lead market-entry research and competitive analysis for new markets
• Define marketing KPIs and build systems to track, analyze, and act on those metrics in support of team-level goals
• Develop playbooks for follow-up and engagement across marketing touchpoints, including webinars, events, press releases, and ribbon cuttings

Brand Development & Communications (10%)

• Create and manage written content distributed across the company's platforms, ensuring consistency of voice, message, and brand positioning
• Evolve Resonant's messaging for new market expansion and maintain alignment across outreach channels

Partnership Development (25%)

• Identify, develop, and manage partnerships with mission-aligned organizations in new and existing target markets to establish referral channels, co-marketing programs, and brand recognition
• Build and negotiate partnership agreements that drive qualified lead generation
• Represent Resonant at targeted events, conferences, and lead generation opportunities
• Support the partnerships team in managing and growing the impact of existing programs and partnerships

People Management (20%)

• Manage the Partnerships and MarCom team, including KPI-setting, developmental feedback, and performance management
• Build team capacity to hit marketing and partnership goals through coaching, structured training, and clear expectations
• Create coordination infrastructure that enables smooth collaboration across partnerships and business development teams

Your Qualifications

Alignment with our Principles

• Community: We support communities in leading their own clean energy transition and advocate for equitable solar policy.
• Equity: We build wealth in under-invested communities affected by the climate crisis and commit to anti-racist practices.
• Excellence: We do the right things, in the right way and prioritize social and environmental impact alongside economic goals in everything we do.
• Innovation: We implement creative solutions to expand solar access because the industry isn't moving fast enough.
• Integrity: We're trusted partners who communicate transparently and view profit as a means to expand our impact.
• Culture: We balance mission urgency with work-life balance, support, fun and investing in our team's growth.

Education, Experience & Credentials

• Bachelor's degree or equivalent professional experience
• 8+ years of experience in marketing and either communications or channel partnership development
• 3+ years of direct supervisory experience
• Preferred: 
• Sales or business development experience
• B2B marketing experience 
• Digital marketing experience
• Experience in solar or clean energy
• Experience in the nonprofit or affordable housing sector

Ability to Demonstrate our Standards of Excellence

• Ownership: You can trust us to deliver—we take initiative, keep others informed, and demonstrate personal responsibility for outcomes and quality of work.
• Collaboration: You can connect and work well with us—we address issues that hinder teamwork directly, navigate disagreements with care, and openly contribute our ideas while building awareness of our blind spots.
• Adaptability/Resilience: You can count on us when things don't go as planned—we stay composed, adapt quickly, and find solutions instead of getting stuck or overwhelmed.
• Operational Excellence: You can rely on our work to be holistic and thorough—we deliver accurate results, anticipate how our work affects others, and actively improve processes along the way.
• Growth: You can learn and grow with us—we approach challenges with curiosity, exchange feedback constructively, help identify development opportunities, and value effort and collaboration alongside results.

Core Role Competencies

• Communications Development: Able to produce and oversee the creation of clear, compelling written content and outreach materials across multiple channels, adapting voice and message to target markets, funder audiences, and community partners
• Demand Generation and Lead Management: Able to design and execute marketing campaigns and partnership programs that generate qualified leads, track performance against relevant KPIs, and continuously refine strategy based on what converts
• Relationship Building: Able to develop trust-based relationships with mission-aligned organizations, community partners, and internal stakeholders, acting as a network connector who creates referral channels and sustains them over time
• People Leadership: Able to manage, coach, and hold accountable a team of partnerships staff through clear expectations, structured feedback, and people development that builds individual and team capability
• Strategic Leadership and Execution: Able to develop and operationalize marketing strategy across new and existing markets, balancing long-term brand positioning with near-term lead generation goals
• Brand Development: Able to build and protect brand credibility in target communities, developing consistent messaging and positioning that supports recognition, trust, and lead generation across channels
• Planning and Results Orientation: Able to builds systems, playbooks, and tracking infrastructure that make marketing and partnership activity measurable, repeatable, and tied to team performance targets

Computing, Software and Language Skills

• Salesforce
• Content/email marketing platforms
• Graphic design tools (Canva, Adobe Suite, or equivalent)
• Google Workspace proficiency
• MacOS / MacBook
• Native or fluent English; second language spoken in Boston metro area a plus

Working Environment & Conditions

Work Environment 

• This role primarily works in a standard, temperature controlled office environment on the second floor of a building with an elevator
• Constant sitting or standing; standing desks are provided
• Constant computer use
• No exposure to hazards
• No exposure to adverse conditions

Travel

• Occasional travel to events, client meetings, and site visits in MA, CT, RI; the company reimburses mileage at federally set rates

Compensation & Benefits Package

Compensation

• Total On Target Compensation: $90,000 - $125,000
  • Base Salary: $90,000 - $110,000
  • Performance Bonus: Up to $15,000 annually

Comprehensive Health & Wellness

• Healthcare: 100% premium coverage for you and your children, 33% coverage for your spouse
• Dental: 100% premium coverage for you
• Vision: Affordable premium w/exam, glasses, and contacts allowances
• Mental Health Support: $100 monthly reimbursement for mental health services
• Health and Dependent Care FSA: Save money on pre-tax deductions for necessary expenses
• Retirement: 401k with automatic 3% employer contribution to help build your financial future

Generous Time Off

• Vacation: 18 days annually
• Sick Leave: 8 days annually
• Holidays: 13 annually
• Parental Leave: Up to 12 weeks fully paid time to bond
• Community Impact: 8 hours for volunteering, GOTV, and protest
• Voting Leave: 3 hours off to do your civic duty
• Other time as necessary, e.g. Jury duty, bereavement, etc.

Growth & Development

• Professional Development Budget: $500 annually for each team member's growth
• Culture Building: Quarterly company-wide events for fun and giving back

Commuter & Lifestyle Benefits

• Commuter Support Options:
• Monthly T-pass
• Commuter Rail reimbursement
• Bike allowance for eco-friendly commuting
• Schedule Flexibility: Option for 8am-4pm schedule to fit your life
• Remote Work: 6 weeks of fully remote work flexibility annually
• Friday Hard Stop: End work at 4pm to socialize with your colleagues

Employee Ownership Opportunity

Become a true partner in our mission - Eligible to apply after 3 years:

• Eligible for Options Agreement or Profit Sharing - real financial participation
• Unlimited PTO - trust-based time off
• Democratic Voice - voting to elect delegates to join founders in making key company decisions
• Shape Our Future - direct input on strategic direction

Join a company that invests in your success, respects your whole life, and offers you the chance to become an owner in meaningful work.

EEO Statement

Resonant Energy is committed to the principles of equal employment; we uphold all federal, state, and local laws providing equal employment opportunities, as well as raise the bar to ensure equal employment opportunity for individuals that the law does not protect. All applicants will be considered without regard to race, color, ancestry, national origin, religion, sex, gender identity, gender expression, sexual orientation, pregnancy or pregnancy condition, reproductive health decision-making, age, disability, medical condition, genetic information, marital status, military or veteran status.

Apply Today!

Applicants must be authorized to work for any employer in the U.S. At this time, we are unable to sponsor, take over sponsorship or consider future sponsorship needs for an employment Visa.

If you need assistance in submitting your application to accommodate a disability, please contact Leah Blaxter, Sr. People Operations Manager at (508) 433-0117.