Job Application for Senior Product Owner, Data Activation at Resonate

It’s an exciting time to be in marketing. Emerging technologies and evolving consumer expectations are transforming how brands connect with audiences. Today’s consumers are more informed, empowered, and privacy-conscious than ever.

Resonate is at the forefront of this shift, delivering AI-powered marketing data and identity solutions that help organizations uncover deeper insights and drive smarter strategies. By making data more powerful, accessible, and actionable, we enable our clients to stay ahead in a dynamic landscape.

Our mission is simple: empower companies to unlock rich insights and optimize engagement. Backed by passionate leaders, innovative engineers, and a driven sales team, Resonate is redefining what marketing intelligence can achieve.

Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering thousands of attributes that reveal their underlying values, beliefs, and motivations. If you have been in the AdTech or MarTech industry and are looking for the opportunity to transform an industry, look no further than Resonate.

We are growing our team and are looking for a highly talented seasoned Senior Product Owner to own our audience creation and activation capabilities. You'll leverage your deep understanding of consumer behavior, data analysis, AdTech landscape and data marketplaces to manage Resonate’s product offerings. In this role, you'll translate business requirements into product requirements, collaborate with cross-functional teams, and drive business growth. The ideal candidate is someone who thrives amidst the challenges of a fast-paced, start-up environment and possesses a natural bent towards innovative thinking and making an impact. If you are an engaged team player and would like to break innovative new ground, we want to hear from you.

Key Responsibilities

Translate the product roadmap into business cases, requirements, and success metrics for products and solutions
Work closely with the Senior Director of Data Activation on priorities and requirements to ensure alignment with overall product roadmap.
Translate requirements into user stories, manage the product backlog within Jira, identify stories for upcoming sprints, lead refinement sessions with Engineering team, and own all Sprint ceremonies and artifacts.
Participate in Agile scrum team meetings to represent the needs of the client/business and clarify Solution Specifications as needed
Ensure that the appropriate tracking and reporting is in place to track performance post launch to evaluate future investment
Identify risks, challenges, opportunities, and business integration needs
Support product & sales functions by providing data expertise, feasibility reviews, and detailed analysis of questions raised by internal and external stakeholders.
Stay ahead of the curve in digital marketing technologies, recommending and leading the adoption of cutting-edge DMP/DSP/SSP solutions to enhance reach, engagement, and targeting.

Qualifications & Experience Requirements

4+ years of experience as a Product Owner or Product Manager in the digital advertising ecosystem, with a focus on audience creation, and data distribution.
Strong understanding of the AdTech/MarTech landscape, including hands-on experience with platforms such as CDPs, DSPs, DMPs, and SSPs
Familiarity with industry-leading platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Experian, Meta, and/or Google.
Deep knowledge of programmatic advertising workflows, including media planning/buying, audience activation, and measurement.
Proven product management experience within AdTech, preferably in SaaS or DaaS environments.
Proficiency in translating technical concepts into actionable product requirements and user stories, using tools like JIRA.
Ability to balance technical depth with strategic business insight.
Skilled at writing detailed product specifications, vision documents, and roadmaps that align with business goals.
Strong analytical and problem-solving skills, with a creative mindset for navigating tradeoffs.
Excellent communication and collaboration skills, with a track record of working effectively across cross-functional teams and stakeholders.
A self-starter with an entrepreneurial mindset and the ability to thrive in a fast-paced, dynamic environment.

About You:

You’re obsessed with delivering customer value.
You ooze empathy for users, both internal and external.
You’re impatient when things take too long and look for ways to move them along.
Your hands are dirty from being in the weeds and in the trenches, yet you keep your eye on the big picture of creating customer value.
You take it personally when a feature or product does not receive adoption.
You ask ‘why’ and ‘how’ a lot so that you understand the customer’s ultimate goal, not just what they’re trying to achieve in the platform.

Educational Requirements

Computer Science, Engineering, Statistics, Business or other related Bachelor’s degree

Benefits

Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com. 

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Senior Product Owner, Data Activation

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