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Senior Director, Activation Strategy

Washington, DC Metropolitan Area (Remote)

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

As we continue to grow, Resonate is seeking a seasoned Senior Director of Activation Strategy to lead the strategy, innovation, and execution of our audience creation and data distributions. This pivotal role will shape next-generation offerings by leveraging deep expertise in consumer data, analytics, Martech, and data marketplaces. You’ll set the vision, define the roadmap, and guide cross-functional teams to keep Resonate ahead of emerging trends like privacy regulation, identity resolution, clean rooms, and generative AI in advertising. 

We are looking for a forward-thinking strategist who can: 

  • Define which markets, customer segments, and product areas to prioritize for short- and long-term growth 
  • Shape market-entry and expansion strategies that align with evolving industry dynamics 
  • Navigate the challenges of privacy, interoperability, and technological disruption to deliver best-in-class products 

If you thrive in fast-paced, entrepreneurial environments and have a passion for delivering innovation and driving measurable business impact, we encourage you to apply. 


Key Responsibilities 

Product Strategy and Development 

  • Drive the product vision, pricing, lifecycle, competitive intelligence, and roadmap for innovative AI-driven consumer segments and audiences
  • Establish a clear long-term vision for Resonate’s role in data activation and audience distribution, including participation in emerging ecosystems
  • Collaborate with cross-functional teams to translate market requirements into well-defined product features
  • Work closely with Product Owners to ensure alignment between vision, execution, and delivery
  • Own and deepen relationships with key programmatic partners, including DSPs (e.g., The Trade Desk), data onboarding partners (e.g., LiveRamp), clean room environments (e.g., Snowflake, AWS), and data marketplaces 

Market Understanding 

  • Conduct market research and competitive analysis to identify key customer segments, pain points, pricing opportunities, and growth areas 
  • Leverage data-driven insights to inform product and marketing strategies 
  • Analyze audience behavior data to optimize product offerings 
  • Stay informed on privacy legislation (e.g., CPRA, GDPR) and its implications for data activation and product development 

Partner Management 

  • Identify and manage channel partner opportunities to support product success and business growth 
  • Maintain strong vendor relationships from a product perspective, ensuring collaborative success 

Sales Enablement 

  • Provide subject matter expertise to sales and product marketing teams, supporting collateral development and training 
  • Partner with marketing to build compelling value propositions and go-to-market strategies tailored to key buyer personas 

Team Management 

  • Directly manage a Product Owner Manager and work cross-functionally with agile development teams 
  • Foster a culture of experimentation, learning, accountability, and continuous improvement 

 

Qualifications & Experience Requirements 

  • 8+ years of professional experience as a product leader 
  • 5+ years of experience working for or with DSPs, DMPs, or SSPs 
  • Strong knowledge of data marketplaces such as Snowflake, AWS Data Marketplace, etc. 
  • Proven ability to manage vendor relationships from a product management perspective 
  • Demonstrated success working with clients to translate business problems into product requirements 
  • Deep understanding of consumer analytics, advertising/marketing SaaS and DaaS offerings, and the digital marketing ecosystem 
  • Strong analytical and quantitative skills 
  • Excellent communication and collaboration abilities 
  • Experience in working both independently and in cross-functional teams to develop innovative solutions 
  • Ability to thrive in a fast-paced, dynamic environment 
  • Experience developing and launching products in evolving data privacy, clean room, or first-party data activation environments

Educational Requirements 

  • Bachelor’s degree in Computer Science, Engineering, Statistics, Business, or a related field 

 

Preferred Qualifications 

  • A strong commitment to delivering measurable customer value 
  • Ability to balance strategic thinking with a hands-on approach to execution 
  • Strong sense of ownership and accountability, with a focus on driving outcomes 
  • Ability to distill complex problems into clear, actionable plans 
  • Adaptability and resilience in navigating ambiguous, fast-evolving MarTech and AdTech landscapes 
  • Passion for innovation and staying ahead of industry trends 
  • Proven ability to translate a strategic vision into detailed execution plans and operational processes 
  • Demonstrated leadership in fostering a culture of innovation, speed, and excellence 

Resonate Attributes 

At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities: 

  • Ownership: You take initiative, follow through, and hold yourself accountable. 
  • Collaboration: You value working with others and building strong, respectful relationships. 
  • Adaptability: You stay steady through change and adjust when needed. 
  • Growth Mindset: You’re open to learning, feedback, and trying new things. 
  • Customer Focus: You keep the end user in mind and aim for impact. 
  • Clear Communication: You express ideas simply and listen to understand. 
  • Integrity & Empathy: You act with honesty and consider the people around you. 
  • Strategic Thinking: You focus on what matters most and work with purpose. 
  • Drive: You show up motivated and ready to move things forward. 
  • Readiness: You bring the skills to contribute meaningfully from day one. 

These attributes are the foundation of how we work and grow together! 


Benefits

Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. 

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.  

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