Politics & Advocacy Sales Director

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

Political campaigns and advocacy groups are in the fight of their lives. Voters are harder to reach. Audiences are fragmented. The old playbook of panels and outdated data no longer works. At Resonate, our AI-powered predictive intelligence gives organizations a competitive edge showing not just who people are, but why they act, and what they will do next.

As a Politics & Advocacy seller at Resonate, you will own a territory of political campaigns, advocacy organizations, and their agencies. Your job is to help them win by putting Resonate’s real-time insights and predictive models at the center of their voter and supporter engagement strategies.

Key Responsibilities

• Prospect and open doors with campaign managers, advocacy leaders, political agencies, and media consultants in your territory
• Research prospects, analyze market shifts, and identify new business opportunities in politics and advocacy
• Lead high-stakes conversations that connect Resonate’s AI-powered insights to campaign outcomes like persuasion, mobilization, and policy impact
• Conduct discovery to understand each client’s unique challenges, from voter engagement to grassroots activation
• Build tailored strategies that show how Resonate predicts voter behavior and accelerates supporter conversion
• Deliver compelling, high-impact presentations and demonstrations that move clients from interest to commitment
• Own the full sales cycle from first meeting through negotiation and close, driving urgency at every stage
• Develop and manage a disciplined pipeline with a high volume of accounts, while prioritizing the most strategic opportunities
• Execute against aggressive revenue goals by expanding Resonate’s footprint across political campaigns, PACs, advocacy groups, and their agencies
• Build and maintain trusted relationships with key influencers, decision-makers, and consultants in the political ecosystem
• Collaborate with internal teams to shape proposals and ensure seamless onboarding for new clients
• Travel to client meetings, political hubs, and industry events to represent Resonate and advance new opportunities

Qualifications & Experience Requirements 

• A proven hunter with 5+ years of experience selling data, SaaS, media, or advocacy technology into politics, campaigns, or adjacent industries.
• Bachelor’s degree required.
• Strong existing relationships within Republican campaigns, PACs, party committees, and advocacy organizations.
• Consultative and provocative in your sales style able to challenge assumptions, create urgency, and move decision-makers to act
• Competitive, disciplined, and self-motivated, with a record of consistently exceeding expectations and revenue goals
• A communicator who builds instant credibility with campaign executives, advocacy leaders, and political strategists
• Experienced with digital campaigning, government affairs, or public affairs; background in digital advertising, publishing, or agency work is a strong plus
• Skilled at managing complex sales cycles using Salesforce or a similar CRM, with rigor around pipeline and forecasting
• Adaptable in fast-paced, high-growth environments, thriving under pressure while staying laser-focused on outcomes
• Customer-focused, curious, and relentless about solving client challenges with precision and creativity
• Collaborative by nature, committed to both personal success and team success

Preferred Qualifications

• Prior experience working directly with Republican political candidates, advocacy groups, or issue-based campaigns.
• Familiarity with digital media strategy in political or advocacy settings.
• Advanced coursework or certifications in political science, communications, marketing, or a related field is beneficial but not required.
• Demonstrated ability to work in a start-up or growth-stage company environment.

Why Resonate

• You will sell the platform that political and advocacy leaders urgently need to cut through the noise
• You will be backed by a company with major investment, rapid growth, and proven success across brand, agency, and political sectors
• You will join a fast-moving, collaborative sales team that thrives on impact and execution
• You will have the chance to make a visible difference in the most high-stakes campaigns and causes in the country

Resonate Attributes

At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:

• Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
• Ownership: You take initiative, follow through, and hold yourself accountable.
• Collaboration: You value working with others and building strong, respectful relationships.
• Adaptability: You stay steady through change and adjust when needed.
• Growth Mindset: You’re open to learning, feedback, and trying new things.
• Customer Focus: You keep the end user in mind and aim for impact.
• Clear Communication: You express ideas simply and listen to understand.
• Integrity & Empathy: You act with honesty and consider the people around you.
• Strategic Thinking: You focus on what matters most and work with purpose.
• Drive: You show up motivated and ready to move things forward.
• Readiness: You bring the skills to contribute meaningfully from day one.

These attributes are the foundation of how we work and grow together! 

Benefits

Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. 

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.