Growth Marketing Manager

About the role

As our Growth Marketing Manager, you're driving user acquisition and funnel conversion through paid, organic, and product-led growth strategies in collaboration with our product team. Reporting to the Head of Growth, you'll be working across a variety of channels to scale customer acquisition by optimizing existing performance marketing channels, testing and unlocking new paid channels,  pushing forward our SEO program, testing out new virality tactics, and collaborating with our product team on CRO, referral, and sharing initiatives. We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from $120,000 - $140,000 per year, plus equity, commensurate with experience.

• Support optimizing and scaling existing paid performance channels (primary Meta and Google Non-Brand) 
• Take on ownership of our Affiliate program, setting it up for aggressive growth and figuring out how it can extend our influencer program reach 
• Identify, test, and unlock new paid channels to diversify acquisition (e.g. podcast, CTV, Reddit, partnerships) 
• Support our SEO program to capture intent-driven demand for pool, spa and travel intent across our core site and blog. 
• Scale user acquisition and retention organically, leveraging data to optimize viral loops and user funnels while amplifying word-of-mouth. .
• Run disciplined testing: build and maintain a roadmap of experiments across channels, landing pages, creatives, and more. 
• Analyze performance data to generate insights, set growth goals, and report on results.
• Deliver performance forecasting and scenario modeling in partnership with the Head of Growth (weekly, monthly, and annual views). 
• Collaborate cross-functionally with product, design, and engineering teams to embed growth tactics into the product, optimize user funnels, and create shareable experiences that drive virality.

Who You Are

• 5+ years of experience in growth marketing for direct-to-consumer or SaaS/ecommerce brands, with demonstrated success in driving paid and organic acquisition, retention, and viral growth at scale.
• Expertise with affiliate and influencer marketing – two key channels for ResortPass in this next chapter. 
• Expertise implementing viral mechanics, with a strong command of metrics like viral coefficient (k-factor), activation rates, retention curves, LTV, and CAC Highly analytical thinker. You’re comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights.
• Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in.
• Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins.
• Intellectually curious and commercially sharp. You think like a growth leader, not only as a channel operator.
• Strong collaborator with experience working cross-functionally to align PLG efforts with product roadmaps and brand goals, fostering viral user behaviors.

Benefits