Job Application for ABM Manager at Retool

ABOUT RETOOL

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.

At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for.

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!

WHY WE’RE LOOKING FOR YOU

We are seeking a talented and results-driven ABM Manager to drive account based marketing campaigns and initiatives. As the ABM Manager, you will be responsible for planning, executing, and measuring integrated marketing campaigns that drive targeted demand generation and customer engagement. The ideal candidate has a creative approach to account based marketing, experience marketing to the developers, engineering leaders, a proven track record of delivering successful campaigns and generating pipeline, and the ability to build a strong partnership with their Field counterparts. This role requires a deep understanding of ABM strategies, tactics and tools, as well as experience in B2B demand generation. The ABM Manager will work closely with the marketing and sales teams to identify and target key accounts, create campaigns, and measure the success of marketing efforts. This role requires a highly collaborative individual who doesn’t shy away from team collaboration and who thinks both strategically and tactically to get things done.

WHAT YOU'LL DO:

Develop and execute marketing strategies and campaigns to engage target accounts, including account identification, content curation and creation, campaign execution, and measurement
Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
Conduct research and analysis to identify target accounts, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
Stay updated on industry trends, best practices, and emerging technologies related to ABM, and apply them to optimize ABM strategies and tactics

THE SKILLSET YOU'LL BRING:

5+ years of campaign experience with a B2B or developer tools startup
2+ years experience of email/database marketing
2+ years experience planning and executing hosted and sponsored events
2+ years experience managing direct mailer campaigns/gifting programs
A deep understanding of digital advertisements - LinkedIn Ads, Google Ads, Meta Ads and Bing Ads
Demonstrated experience working across marketing functions, collaboratively with global stakeholders from customer success, operations, data, product, and engineering teams
Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
Excellent communication and presentation skills
Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers
Ability to come onsite, in-office 3 days a week

For candidates based in San Francisco, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.

Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

San Francisco

$138,200 - $173,500 USD

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.

ABM Manager

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