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Growth Marketing Manager

San Francisco, CA

ABOUT RETOOL

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. 

At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for. 

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! 

WHY WE’RE LOOKING FOR YOU:

Retool has both a robust PLG as well as Sales-led motion and we sell deals from $10k to $1M. There are opportunities to drive improvements across the funnel, from traffic to signups, signups and MQLs to meetings and so on. This is a strategic role to help Retool get the most out of its marketing investments while providing the best experience possible for our prospects. We have a lot of traffic and top of funnel interest, we now need to implement growth best practices to ensure we’re maximizing corresponding top line growth.

WHAT YOU'LL DO:

Our growth marketing manager will use a deep understanding of our funnel dynamics along with user research to guide strategy and prioritization. This role will initially focus on the Website to optimize conversions on the site. They’ll identify specific flows and pages where we can improve our funnel performance and work with the PMM, design, Web, and the demand gen team to design new experiences that improve conversions and funnel health. 

While the Website and CRO on the site will be the initial focus area, we have opportunities across the funnel. Over time, you’ll have the opportunity to work on different areas of the funnel and problem solve on a variety of challenges across PLG and sales-led, top and mid funnel, Web and offline channels.

IN THIS ROLE, YOU'LL:

  • Problem solve for improving leaky or underperforming parts of the major flows on our Website
  • Create a testing strategy that is goal-oriented and then work with cross-functional teams to execute 
  • Partner with demand generation and growth to ensure Web tests take into account experiences across other channels and stages of the funnel so that gains in one area are not lost in another and the customer gets a consistent message & experience
  • Analyze data to understand what’s working and what’s not - from conducting customer interviews to diving into Excel. Self-sufficiency with SQL is a strong plus 
  • Report progress to marketing and broad Retool leadership. Shape strategy, goals, and resourcing for the overall growth team
  • Help mature our data, systems, and processes that support growth

THE SKILLSET YOU'LL BRING

  • 7+ years of marketing experience in technology companies
  • 3+ years of B2B experience in growth marketing or growth product.
  • Strong experience with website optimization. Experience with growth strategies in other channels such as email or ads is a strong plus
  • Experience with developer ICP or technical products a plus
  • Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
  • Strong data & analytics mindset. Ability to go deep to understand patterns in the data. Ability to creatively explore trends largely self-sufficiently.Takes a “learn how to fish” mentality to data
  • Technical acumen to collaborate with RevOps, data and Web teams. 
  • Experience with testing tools like Webflow, Intellimize, or equivalant
  • Strong ownership mindset to do whatever is needed to deliver on targets
  • Ability to work from our SF office 3 days a week

For candidates based in San Francisco, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location. 

Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

San Francisco

$138,200 - $190,000 USD

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.

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