Back to jobs
New

Social Media Manager

New York, NY; Remote; San Francisco, CA

ABOUT RETOOL

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. 

At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for. 

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! 

WHY WE’RE LOOKING FOR YOU

We need a strategic, creative force who lives and breathes digital culture. As our Social Media Manager, you'll be the architect of our online presence, translating our vision into content that resonates with and inspires developers–and ultimately builds brand trust and love.

You're not just posting content—you're building communities, sparking conversations, and turning followers into advocates for our mission for bringing good software to everyone.

You'll help shape and refine Retool's brand personality and voice across all channels—ensuring consistency while constantly pushing us to be more authentic, distinctive, and memorable in a crowded developer tools landscape.

WHAT YOU'LL DO:

  • Own and evolve Retool's social media strategy across platforms, with a focus on Twitter, LinkedIn, and emerging channels where developers and business users gather
  • Create and curate engaging, platform-optimized content that showcases our product capabilities, customer success stories, and company culture
  • Collaborate with the Demand Gen team to amplify integrated campaigns across social channels, ensuring maximum reach and impact
  • Support brand campaigns by creating complementary social content that reinforces key messaging and extends campaign reach
  • Create feedback loops between Content, Product Marketing, and Developer Relations teams to surface not-yet-trending content opportunities ahead of the curve
  • Actively participate in and monitor developer community channels like HackerNews and Reddit, identifying opportunities to authentically engage and share Retool's story
  • Identify and build relationships with developer influencers for collaborations, guest content, and authentic amplification of Retool's message
  • Build and nurture relationships with developers, industry influencers, and customers to amplify our reach and credibility
  • Analyze performance metrics to continuously refine our approach, experimenting with new formats and content types to maximize engagement
  • Stay on top of platform algorithm changes, new features, and social media trends to ensure our strategy remains cutting-edge
  • Manage our social media calendar and community engagement, responding to comments and messages in a way that reflects our brand voice
  • Turn complex product features and technical concepts into accessible, shareable content that resonates with both technical and non-technical audiences
  • Use basic Figma skills to customize on-brand templates and quickly create product visuals for social media posts, ensuring a consistent and polished look
  • Develop a social listening strategy to gather insights about our brand perception, competitive landscape, and customer needs
  • Use data to identify opportunities for growth and optimize our social presence for maximum impact

THE SKILLSET YOU'LL BRING:

  • 5+ years of experience managing social media for B2B tech companies, with a track record of growing engagement and community
  • Deep understanding of social platforms, particularly Twitter and LinkedIn, and how to optimize content for each
  • Experience with developer community platforms like HackerNews, Reddit, and Discord, understanding their unique cultures and engagement patterns
  • Strong copywriting skills with the ability to adapt tone and style for different audiences and platforms
  • Basic Figma skills for creating and customizing social media templates and simple product visuals
  • Experience creating or directing visual content (images, short videos, GIFs) that enhances messaging
  • Analytical mindset with experience using social media analytics tools to measure performance and extract actionable insights
  • Ability to translate technical concepts into compelling, approachable content
  • Knowledge of social media management and scheduling tools
  • Experience working with developers or technical audiences is a major plus
  • Self-starter mentality with exceptional time management and organizational skills
  • Understanding of the developer tool landscape and the challenges Retool solves
  • Creative problem-solver who can think outside the standard social media playbook
  • Excellent communicator who can collaborate effectively with cross-functional teams
  • Keen eye for design and visual identity, with an understanding of how aesthetic choices reflect brand personality

For candidates based in the United States, we have three geographic pay zones. For this role, the pay range(s) for this role in each zone is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles.

This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location. 

Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Tier 1

$110,500 - $178,000 USD

Tier 2

$93,900 - $151,300 USD

Tier 3

$77,400 - $124,700 USD

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Retool’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.