Back to jobs

Product Marketing Manager, Competitive

New York, NY; Remote; San Francisco, CA

ABOUT RETOOL

Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.

At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.

Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.

Let's build the future together!

WHY WE'RE LOOKING FOR YOU

We’re hiring a Product Marketing Manager to own Retool’s competitive strategy, intelligence, and enablement end-to-end. The software world isn’t slowing down—AI, new builders, and shifting markets are rewriting the playbook. You’ll decide which competitors really matter, dig into their products and positioning, and translate what you learn into clear, actionable plays for our product, marketing, and sales teams. You’ll build Retool’s competitive intelligence program from the ground up—defining focus areas, running analyses, and creating the single source of truth for how we win across markets.

You’ll be part of Retool’s Core & Platform Product Marketing team, which partners closely with Product, Engineering, and Design to shape what we build and how we bring it to market. Competitive intelligence will be your craft, but you’ll also play a key role in the broader work of launching and positioning products, sharpening our platform story, and helping Retool define a new era of app development.

We’re looking for someone who’s equal parts strategist and detective: technical enough to get hands-on with Retool and our competitors, curious enough to go find the truth for themselves, and sharp enough to turn insight into impact. If you love building structure out of ambiguity, spotting patterns others miss, and helping a company play to its strengths, this is your arena.

WHAT YOU'LL DO

  • Build and run Retool’s competitive intelligence program, identifying priority competitors, setting focus areas, and maintaining the single source of truth for how we win.
  • Analyze competitor products, positioning, and go-to-market strategies to uncover differentiators and inform our product and marketing decisions.
  • Translate findings into clear, actionable insights for Product, Marketing, and Sales, helping teams make informed, confident choices.
  • Develop and maintain enablement materials (battlecards, win/loss insights, competitor profiles) that are accurate, useful, and widely adopted across the field.
  • Partner with Product and Core & Platform PMM peers to integrate competitive learnings into roadmaps, messaging, and launch strategies.

THE SKILLSET YOU'LL BRING

  • Experience in product marketing, competitive intelligence, or market research, ideally at a B2B SaaS company where the product had real technical depth.
  • A builder’s mindset paired with intellectual curiosity. You learn by doing, experiment to understand, and form conviction through firsthand exploration.
  • The technical confidence to dive into products directly (ours and others) to see how they actually work and where the real differences lie.
  • The ability to turn broad, messy research into a clear story: pulling threads from community conversations, customer calls, product testing, and data to help others see the bigger picture.
  • A collaborative working style. You’re the person teams trust for clarity, context, and honest perspective.
  • A bias towards practicality and action. You care less about polish and more about whether what you’ve built actually helps people make better decisions.
  • Familiarity with competitive intelligence tools, methodologies, and ethical research practices.

For candidates based in the United States, we have three geographic pay zones. For this role, the pay range(s) for this role in each zone is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles.

This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location. 

Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Tier 1

$151,600 - $205,000 USD

Tier 2

$128,900 - $174,300 USD

Tier 3

$106,100 - $143,500 USD

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...


California (CA)

Massachusetts (MA)

Ohio (OH)

Washington (WA)

Colorado (CO)

Michigan (MI)

Oklahoma (OK)

 

Connecticut (CT)

Minnesota (MN)

Oregon (OR)

 

Florida (FL)

North Carolina (NC)

Pennsylvania (PA)

 

Georgia (GA)

New Hampshire (NH)

Tennessee (TN)

 

Illinois (IL)

New Jersey (NJ)

Texas (TX)

 

Maryland (MD)

New York (NY)

Utah (UT)

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Retool’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.